Talk to a sales representative

+1 844-822-8378
or

Write to us

Category Archives Multivariate Testing

schwans

The Nielson Company regularly releases data for conversion rate of different websites via its MegaView Retail service. The data (as of March 2010) for top 10 online retails by conversion rate is analyzed in this post. The objective of this list is to give you an idea about to what extent these retailers have been able to optimize their conversion…

SEO-Joke

Update: there is even an official confirmation from Google's Matt Cutts that split testing does not impact search rankings. A lot of our potential customers are concerned whether A/B or multivariate testing will have an effect on their search engine rankings. They (obviously) aren't looking to improve their rankings by using A/B testing, rather their concerns relate to the myth…

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I shared few rules-of-thumb related to A/B and multivariate testing which you may find helpful. I developed these heuristics while observing and advising hundreds of tests created by Visual Website Optimizer users. So, in this post I will paraphrase and expand on some of the things…

phpablogo

Most A/B testing solutions, including Visual Website Optimizer, fall into a category known as client-side testing. What “client-side” means is that a variation of your test page is created (before displaying to the visitor) by doing manipulations on the browser using clever JavaScript. Your web server always sends the same default version of the page as it would normally do.…

We recently revamped the introductory video for Visual Website Optimizer by adding a voice-over and updating it by including some new features (e.g. heatmaps). From start (entering the test page URL) to end (interpreting test results), all it takes to run your first A/B test is just 2 minutes. And you thought testing is a dark art? ;) Watch the…

new-small-heatmap-clickmap

Do you know where visitors are clicking on your website homepage? Do you know which parts of your website are hotspots that attract visitor attention? You can, of course, fire up your web analytics tool and tell me that 20% visitors go to sign up page after visiting homepage but that information doesn’t tell you the whole story. First, some…

twi1

There are tons of A/B testing articles on the Internet. In fact, Visual Website Optimizer blog is full of them. But let's admit it, all those guides, tips, tricks ultimately start sounding similar to each other. I decided to write a post on tips that do not have a straightforward logic and are not popularly discussed on the Internet. In…

It is a myth that A/B testing can only be used for optimization and you need to fully establish a process optimizing it. In other words, many people think that A/B testing is best meant for big guys who already have an established conversion funnel, and now want to squeeze an extra 0.01% out of it. As a natural consequence…

Close