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on Conversion Rate Optimization

Actionable Tips to Build Trust on Your eCommerce Website

This blog post was updated on 3rd March 2017 with recent research and findings. Give it fresh read for new insights on how to build trust for your eCommerce website. eCommerce is booming as expected. Retail eCommerce sales worldwide, as predicted by eMarketer, will increase to $4.058 trillion in 2020. So what’s going wrong? Users have […]

How to Find Hidden Winners in Your A/B Tests

UC Berkeley was once sued for bias against women applying to their graduate programs. Their fall admission figures showed a difference of 25% which couldn’t be just attributed to chance. They successfully defended against this charge with a drill down to department-level segmentation which proved that in fact women had a higher admission rate for […]

Color your way to Conversions!

Red means passion, black is equal to luxury and yellow gives a feeling of freshness. Use orange for your CTAs to increase conversions and this case study proved that red is a better button color than green… BLAH! There are more than 16 million colors and any great blog-post that you come across on the […]

14 Actionable Tips to Increase Travel Website Bookings

So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking — almost on a whim. If your website has also been seeing a similar trend, then you are not alone. On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without […]

How to Generate More Leads Using Content Marketing

Content Marketing is the most popular buzzword in the marketing world these days. If you are doing business in the online space, content marketing forms a major part of your marketing initiatives. Whether it’s a simple influencer e-mail or your entire website with hundreds of thousands of articles, everything falls under the umbrella of content […]

Beginner’s Guide to Paid Marketing

If you have just started with paid marketing for your SaaS, you are going to love this. If you are new to paid marketing role in your company, you’re going to love this too. If you have done paid marketing for years now, I’ll say hang on, you might not love it but might want […]

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