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How To

10 Tips to Write Headlines that Convert

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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

The above quote by David Ogilvy, widely known as ‘The Father of Advertising’, might seem dated and quaint in today’s world of online marketing. After all, a sales or lead generation webpage has many more elements beyond ‘headline’ and ‘copy’. What about images,

Measuring an Inbound Campaign through the Conversion Funnel

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If you thought measuring the success of your inbound campaign is a tedious job, well don’t worry, you are not alone. According to a study conducted by Hubspot, 25% of marketing professionals admitted to ‘proving ROI’ as the biggest challenge they face.

For measuring success, it is important to understand that the effectiveness of an inbound campaign is the collective result of various activities. Let’s have a look at how we can evaluate the success of an inbound campaign across various stages of the conversion funnel.

How to Use Urgency and Scarcity Principles to Increase eCommerce Sales

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Imagine there’s a cupcake fair in your community. You have your heart set on Red Velvet and there are two counters selling the same. Counter A has a animated bunch of customers digging into the cake and has a banner saying “last 20 pieces left” while Counter B adorns a deathly, almost funereal look.

Which one would you go for? If you are thinking Counter A, you are not alone.

A study was conducted in 1975 where researchers wanted to know how people would value cookies in two identical glass jars.

The Why And How of Creating ‘Snackable’ Content

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 ‘Brevity is the soul of wit’

When you Google ‘Future of content marketing’, you’re bombarded with tips and tricks that claim to change the world of content, but it takes just a quick scan to relegate it to junk. Rarely, you come across a priceless gem, like this quote, that makes you stop and think.

I’ll be honest here – I worship long content. A well written,

9 Insanely Simple Ways to Optimize Your PPC Landing Page

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Every time you Google something, you’re likely to see an ad matching your query. It seduces you with an irresistible promise. When you click on it and land on a totally irrelevant page, well, this is how you feel like. Don’t you?

What marketers forget while creating these ads is that visitors click on ads only when they’re on a hunt.

And you don’t, just don’t mess with the hunter.

14 Ways to Reduce Bounce and Increase Engagement on Your eCommerce Site

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Visitors land on your site, hang around for a few precious seconds and then bounce without visiting another page. Sounds like a familiar problem? The average bounce rate of the eCommerce industry is 34%. If the bounce on your eCommerce site is above this number, you should go through these 14 best practices to increase engagement.

1) Pay Attention to the Size of Search Bar

One reason for high bounce is that visitors are not able to find what they are looking for.

13 Tips for Producing High-Converting Videos for Your Business

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The statistics associated with online videos are fascinating. It has been proven that viewers retain 58% more of what they see versus what they read, online shoppers who see videos are 1.81x more likely to buy a product and a site is 53 times more likely to appear on page one of search results if it has a video.

To top it off, there are countless case studies of videos increasing conversions for both eCommerce and SaaS companies.

How To Connect VWO to Google Analytics Universal Tracking

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Update: VWO now provides direct integration with Universal Analytics. Read this post to know how to integrate VWO with Universal Analytics in your dashboard.

Google Analytics recently launched a new way of tracking visitors on your site. This new tracking is called Universal tracking and sets the standard for their future. It’s more enhanced and has some cool new features that can be used with Visual Website Optimizer also.

Calculator to see if Adwords will be profitable for your SaaS business

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This post will help you calculate if a PPC campaign at a certain cost-per-click (CPC) bid will work for your SaaS business as a profitable customer acquisition channel. It is divided into two parts. I will start with a hypothetical example to explain how the calculations work. Then, there is a free ‘PPC Viability Calculator’ Google Spreadsheet you can use to figure out if Adwords (or any other PPC channel) works for you. If you’re chill with the math,

5 Ways to Utilize Thank You Pages for Better Conversions

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Thank you pages are usually an after-thought, a quickie, a clumsily put up half-hearted meal. Why? Because all your effort and energy has gone into creating that high-converting landing page. And once a customer converts, you show them a template ‘thank you’ message which ends the conversation then and there.

You know what you have just done? Left an awful lot of money on the table.

Thank you pages are one of the most under-optimized pieces of real estate on your website.