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Category Archives How To

Paid-marketing-guide

If you have just started with paid marketing for your SaaS, you are going to love this. If you are new to paid marketing role in your company, you’re going to love this too. If you have done paid marketing for years now, I’ll say hang on, you might not love it but might want to check this guide to share with your less experienced colleagues.

This guide is divided into 5 parts.

Beginner's Guide to Paid Marketing

scarcity-perception-headline-example

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” The above quote by David Ogilvy, widely known as 'The Father of Advertising', might seem dated and quaint in today's world of online marketing. After all, a sales or…

Inbound_Funnel

If you thought measuring the success of your inbound campaign is a tedious job, well don’t worry, you are not alone. According to a study conducted by Hubspot, 25% of marketing professionals admitted to ‘proving ROI’ as the biggest challenge they face. For measuring success, it is important to understand that the effectiveness of an inbound campaign is the collective…

23980-beck_cinemagraph

 ‘Brevity is the soul of wit’ When you Google ‘Future of content marketing’, you’re bombarded with tips and tricks that claim to change the world of content, but it takes just a quick scan to relegate it to junk. Rarely, you come across a priceless gem, like this quote, that makes you stop and think. I’ll be honest here - I…

simple-Squarespace

Every time you Google something, you’re likely to see an ad matching your query. It seduces you with an irresistible promise. When you click on it and land on a totally irrelevant page, well, this is how you feel like. Don’t you? What marketers forget while creating these ads is that visitors click on ads only when they’re on a…

Auto-play

Visitors land on your site, hang around for a few precious seconds and then bounce without visiting another page. Sounds like a familiar problem? The average bounce rate of the eCommerce industry is 34%. If the bounce on your eCommerce site is above this number, you should go through these 14 best practices to increase engagement. 1) Pay Attention to the…

WebEngage-popup

The statistics associated with online videos are fascinating. It has been proven that viewers retain 58% more of what they see versus what they read, online shoppers who see videos are 1.81x more likely to buy a product and a site is 53 times more likely to appear on page one of search results if it has a video. To top it off, there…

totango-Free-to-paid

This post will help you calculate if a PPC campaign at a certain cost-per-click (CPC) bid will work for your SaaS business as a profitable customer acquisition channel. It is divided into two parts. I will start with a hypothetical example to explain how the calculations work. Then, there is a free 'PPC Viability Calculator' Google Spreadsheet you can use…

Facebook-Myntra

Thank you pages are usually an after-thought, a quickie, a clumsily put up half-hearted meal. Why? Because all your effort and energy has gone into creating that high-converting landing page. And once a customer converts, you show them a template 'thank you' message which ends the conversation then and there. You know what you have just done? Left an awful lot of money…

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