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Category Archives How To

scarcity-perception-headline-example

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” The above quote by David Ogilvy, widely known as 'The Father of Advertising', might seem dated and quaint in today's world of online marketing. After all, a sales or…

Inbound_Funnel

If you thought measuring the success of your inbound campaign is a tedious job, well don’t worry, you are not alone. According to a study conducted by Hubspot, 25% of marketing professionals admitted to ‘proving ROI’ as the biggest challenge they face. For measuring success, it is important to understand that the effectiveness of an inbound campaign is the collective…

23980-beck_cinemagraph

 ‘Brevity is the soul of wit’ When you Google ‘Future of content marketing’, you’re bombarded with tips and tricks that claim to change the world of content, but it takes just a quick scan to relegate it to junk. Rarely, you come across a priceless gem, like this quote, that makes you stop and think. I’ll be honest here - I…

Facebook-Myntra

Thank you pages are usually an after-thought, a quickie, a clumsily put up half-hearted meal. Why? Because all your effort and energy has gone into creating that high-converting landing page. And once a customer converts, you show them a template 'thank you' message which ends the conversation then and there. You know what you have just done? Left an awful lot of money…

Phonenumber-sweez

Around 99% customers end relationships with companies that fail to build customer trust. According to a Cybersource survey, 73% consumers feel shopping online is riskier than shopping offline. More than 90 percent of visitors are jittery and concerned when shopping on new or unknown sites. These three findings, sourced from three different studies, point to a single problem -- perceived…

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