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VWO BLOG

on Conversion Rate Optimization

Category Archives How To

When it comes to lead generation or customer communication, email marketing is still the preferred medium for a lot of businesses. And, for good reasons. Email marketing can help businesses generate 138% more revenue. 60% of marketers report that their email marketing efforts produce healthy ROI. Email even beats the most popular social media platforms in acquiring customers. However, email…

Here's the thing: nobody reads copy. With the human attention span becoming less than that of a goldfish (eight seconds against nine), writing an engaging copy is a challenging task. According to past research published by Nielsen Norman Group, 79% users scan any new page they come across and only 16% read word by word. The same holds true today, with users finding…

We all know that videos are an excellent way to attract visitors and engage your community. But using them to their full potential is something that many eCommerce professionals have yet to master. Depending on the type of product, the page, and your point in the sales cycle, there are various types of marketing videos you can use to make…

Surveys help you uncover the intentions, motivations, and apprehensions of your visitors through pop-up surveys on your website. There are various factors that determine the response rates. Appearance is one of them. A survey should be attractive enough to draw a visitor's attention. But having a survey that doesn’t match the theme of your website creates a bad user-experience. Hence,…

We live in the information age, so naturally there is too much content to read out there! That’s incredible for a reader who’s spoiled for choice, but where do us humble writers begin? Content is the cornerstone of inbound marketing and we all know how difficult it is to write something worthwhile! So most of our time goes into writing…

Just a few years ago, microsites used to be the go-to channel for promotions, for many businesses. However, with the increasing popularity of (relatively) new, alternative channels such as social media and mobile, microsites have been sidelined a little. Still, there are situations where microsites can be your best bet as a marketing channel, to boost web traffic. This post…

There are umpteen case studies out there that will be no less than a miracle… ‘How we took an A/B test and saw a 200 percent jump in conversions’. Like all things shiny and bright this one has a dark side. While the sudden boom in conversions and stories that sell you great promises are not unreal or impossible, they…

This blog post was updated on 3rd March 2017 with recent research and findings. Give it fresh read for new insights on how to build trust for your eCommerce website. eCommerce is booming as expected. Retail eCommerce sales worldwide, as predicted by eMarketer, will increase to $4.058 trillion in 2020. So what’s going wrong? Users have only become more aware of…

This is Part 2 of a 2-part blog post written by David Rosenfeld on how colors can help increase your website's conversions and revenue. Check out Part 1 here. David Rosenfeld is a director at Infinite Conversions, a conversion rate optimization agency. David spent five years working as a lawyer in Australia and London and three years as an associate…

UC Berkeley was once sued for bias against women applying to their graduate programs. Their fall admission figures showed a difference of 25% which couldn’t be just attributed to chance. They successfully defended against this charge with a drill down to department-level segmentation which proved that in fact women had a higher admission rate for most departments; it was just…

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