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Category Archives How To

Post Result Segmentation

UC Berkeley was once sued for bias against women applying to their graduate programs. Their fall admission figures showed a difference of 25% which couldn’t be just attributed to chance. They successfully defended against this charge with a drill down to department-level segmentation which proved that in fact women had a higher admission rate for most departments; it was just…

Coca Cola color scheme

This is Part 1 of a 2-part blog post written by David Rosenfeld on how colors can help increase your website's conversions and revenue. David Rosenfeld is a director at Infinite Conversions, a conversion rate optimization agency. David spent five years working as a lawyer in Australia and London and three years as an associate in the Mergers and Acquisitions…

color_wheel

Red means passion, black is equal to luxury and yellow gives a feeling of freshness. Use orange for your CTAs to increase conversions and this case study proved that red is a better button color than green... BLAH! There are more than 16 million colors and any great blog-post that you come across on the internet will tell you the…

featured_image

So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking -- almost on a whim. If your website has also been seeing a similar trend, then you are not alone. On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without completing the purchase process. Why? Because…

post-segmentation-feature-VWO

4 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it was a hit! A/B testing was still a lesser known term then. Today, it is something data-driven marketers swear by. In one of our user surveys, someone also went on to call it “the bread and butter of his job”. But do we do it…

Lead generation is the biggest challenge for B2B marketers

Content Marketing is the most popular buzzword in the marketing world these days. If you are doing business in the online space, content marketing forms a major part of your marketing initiatives. Whether it’s a simple influencer e-mail or your entire website with hundreds of thousands of articles, everything falls under the umbrella of content marketing. Content marketing is known…

Paid-marketing-guide

If you have just started with paid marketing for your SaaS, you are going to love this. If you are new to paid marketing role in your company, you’re going to love this too. If you have done paid marketing for years now, I’ll say hang on, you might not love it but might want to check this guide to share with your less experienced colleagues.

This guide is divided into 5 parts.

Beginner's Guide to Paid Marketing

scarcity-perception-headline-example

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” The above quote by David Ogilvy, widely known as 'The Father of Advertising', might seem dated and quaint in today's world of online marketing. After all, a sales or…

Inbound_Funnel

If you thought measuring the success of your inbound campaign is a tedious job, well don’t worry, you are not alone. According to a study conducted by Hubspot, 25% of marketing professionals admitted to ‘proving ROI’ as the biggest challenge they face. For measuring success, it is important to understand that the effectiveness of an inbound campaign is the collective…