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How To

How your Color Choices can help you Increase Conversions (Part 2)

Posted in How To on
GSM.nl VWO case study

This is Part 2 of a 2-part blog post written by David Rosenfeld and Milad Oskouie on how colors can help increase your website’s conversions and revenue. Check out Part 1 here.

David Rosenfeld is a director at Infinite Conversions, a conversion rate optimization agency. David spent five years working as a lawyer in Australia and London and three years as an associate in the Mergers and Acquisitions department of a global Investment Bank focusing on technology startups.

How to Find Hidden Winners

Posted in How To on
Post Result Segmentation

UC Berkeley was once sued for bias against women applying to their graduate programs. Their fall admission figures showed a difference of 25% which couldn’t be just attributed to chance. They successfully defended against this charge with a drill down to department-level segmentation which proved that in fact women had a higher admission rate for most departments; it was just that majority of the female applicants had applied for competitive departments which already had a low admission rate for both genders hence skewing the overall data.

How your Color Choices can help you Increase Conversions (Part 1)

Posted in How To on
Coca Cola color scheme

This is Part 1 of a 2-part blog post written by David Rosenfeld and Milad Oskouie on how colors can help increase your website’s conversions and revenue.

David Rosenfeld is a director at Infinite Conversions, a conversion rate optimization agency. David spent five years working as a lawyer in Australia and London and three years as an associate in the Mergers and Acquisitions department of a global Investment Bank focusing on technology startups.

14 Actionable Tips to Increase Travel Website Bookings

Posted in How To on
featured_image

So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking — almost on a whim. If your website has also been seeing a similar trend, then you are not alone.

On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without completing the purchase process. Why? Because travel eCommerce is one of the trickiest online businesses —

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

Posted in A/B Split Testing, How To on
post-segmentation-feature-VWO

4 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it was a hit! A/B testing was still a lesser known term then. Today, it is something data-driven marketers swear by. In one of our user surveys, someone also went on to call it “the bread and butter of his job”.

But do we do it right? Are we chasing the right metrics? Are our hypotheses strong enough?

How to Generate More Leads Using Content Marketing

Posted in How To on
Lead generation is the biggest challenge for B2B marketers

Content Marketing is the most popular buzzword in the marketing world these days. If you are doing business in the online space, content marketing forms a major part of your marketing initiatives. Whether it’s a simple influencer e-mail or your entire website with hundreds of thousands of articles, everything falls under the umbrella of content marketing. Content marketing is known to lay the foundation for gathering prospects for your business. The more people your content reaches out to,

Beginner’s Guide to Paid Marketing

Posted in How To on
Paid-marketing-guide

If you have just started with paid marketing for your SaaS, you are going to love this. If you are new to paid marketing role in your company, you’re going to love this too. If you have done paid marketing for years now, I’ll say hang on, you might not love it but might want to check this guide to share with your less experienced colleagues.

This guide is divided into 5 parts.