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When it comes to lead generation or customer communication, email marketing is still the preferred medium for a lot of businesses. And, for good reasons. Email marketing can help businesses generate 138% more revenue. 60% of marketers report that their email marketing efforts produce healthy ROI. Email even beats the most popular social media platforms in acquiring customers. However, email…

Featured Image: 7 Ways to Improve Website Readability and Boost Conversions

Here's the thing: nobody reads copy. With the human attention span becoming less than that of a goldfish (eight seconds against nine), writing an engaging copy is a challenging task. According to past research published by Nielsen Norman Group, 79% users scan any new page they come across and only 16% read word by word. The same holds true today, with users finding…

Featured Image - 5 Types of Marketing Videos to Boost Conversions

We all know that videos are an excellent way to attract visitors and engage your community. But using them to their full potential is something that many eCommerce professionals have yet to master. Depending on the type of product, the page, and your point in the sales cycle, there are various types of marketing videos you can use to make…

Featured image for on-page surveys

Surveys help you uncover the intentions, motivations, and apprehensions of your visitors through pop-up surveys on your website. There are various factors that determine the response rates. Appearance is one of them. A survey should be attractive enough to draw a visitor's attention. But having a survey that doesn’t match the theme of your website creates a bad user-experience. Hence,…

7 Tools to Level Up Your Content Promotion Game

We live in the information age, so naturally there is too much content to read out there! That’s incredible for a reader who’s spoiled for choice, but where do us humble writers begin? Content is the cornerstone of inbound marketing and we all know how difficult it is to write something worthwhile! So most of our time goes into writing…

Negative customer feedback are processed through customer delight to give positive results.

I hit inspiration to write this post while I was still writing the last one on eCommerce Statistics. A few insights:   68% percent of people who posted negative reviews got an immediate response. 33% percent of the people who got satisfactory responses gave a positive feedback. 34% took off the bad review that they had posted. 18% of these…

microsites2

Just a few years ago, microsites used to be the go-to channel for promotions, for many businesses. However, with the increasing popularity of (relatively) new, alternative channels such as social media and mobile, microsites have been sidelined a little. Still, there are situations where microsites can be your best bet as a marketing channel, to boost web traffic. This post…

Featured Image - 5 Reasons Why A/B Test Fails

There are umpteen case studies out there that will be no less than a miracle… ‘How we took an A/B test and saw a 200 percent jump in conversions’. Like all things shiny and bright this one has a dark side. While the sudden boom in conversions and stories that sell you great promises are not unreal or impossible, they…

Quote on Trust

eCommerce is booming as expected. Online sales are set to grow across the world, while store-based sales are on a decline. Yet, two out of every three shopping carts get abandoned. Across the entire eCommerce landscape, that amounts to 5 trillion dollars in lost sales. So what’s going wrong? 73% consumers feel that shopping online is riskier than shopping offline. Taylor…

GSM.nl VWO case study

This is Part 2 of a 2-part blog post written by David Rosenfeld on how colors can help increase your website's conversions and revenue. Check out Part 1 here. David Rosenfeld is a director at Infinite Conversions, a conversion rate optimization agency. David spent five years working as a lawyer in Australia and London and three years as an associate…

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