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VWO BLOG

on Conversion Rate Optimization

Category Archives How To

 Note: This is a guest article written by Devesh Khanal, Founder of Growthrock.co. Any and all opinions expressed in the post are Devesh’s. It’s well established now that elite conversion optimization firms and experts do extensive user research to generate high-quality test ideas. Without this research, companies will resort to just “gut instinct” and guesses, instead of having a list…

 Note: This is a guest article written by Josh Mendelsohn, VP of Marketing at Privy. Any and all opinions expressed in the post are Josh's. Let’s cut right to it. We all suck at conversion. According to E-marketer, 98% of online traffic leaves a site without filling out a form or completing a purchase. That means you have missed a…

Note: This is a guest article written by Shane Barker, a renowned digital marketing consultant. Any and all opinions expressed in the post are Shane’s. You want to increase your conversion rate. And you’ve implemented several CRO, or conversion rate optimization, strategies to help you do so. But have you considered researching about your competitors? Understanding competition is crucial for…

Dear |FNAME|, As a valued customer, we’d like to... For many eCommerce companies, the first personalization project begins with FNAME. We have become really good at personalizing emails because we know that it works. Emails personalized with recipients’ first names increase open rates by 2.6 percent. Shoppers are more attracted to marketing that targets their interests and purchase patterns. This…

Although the interest in conversion rate optimization is increasing over time, organizations are unable to adopt it fully. To ensure its smooth adoption and implementation, certain challenges and misconceptions need to be addressed. In this post, we will talk about 5 such conversion optimization challenges that enterprises face and ways to overcome them. Challenge 1. Politics and People—A Cultural Challenge An organization’s culture…

In-store is a clear winner compared to online when it comes to impulse buying, as established by a 2016 Creditcard.com survey. Does that mean that there is a dead end to encashing impulse buys online?  No. Recent tests conducted at User Interface Engineering show that impulse purchases represent almost 40% of all the money spent on e-commerce sites. For eCommerce enterprises,…

Consumers in the digital age want an integrated shopping experience. They might browse an eCommerce website on mobile but ultimately make a purchase from desktop. Or they might pay online, but pick up the purchased item from the store. Such user behavior has been highlighted by a 2014 GfK study: “With people constantly moving between devices, it is important for…

It is not enough for eCommerce establishments to provide exceptional one-off experiences to their users. eCommerce enterprises have been increasingly working on improving customer engagement with a view to forming long-term and meaningful relationships. Gallup’s report on customer engagement 2014 states that fully engaged customers represent an average 23% premium in terms of share of profitability, revenue, and relationship growth.…

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double to $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get is also widening. This is…

As a content marketer, you work hard to keep your content engine running. You are constantly curating ideas, creating compelling content and looking for ways to promote it. But while you’re putting all these efforts in creating new content, what about the content stocked up in your archives? The content on which you had spent long hours earlier? Your good…

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