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Category Archives How To

Quote on Trust

eCommerce is booming as expected. Online sales are set to grow across the world, while store-based sales are on a decline. Yet, two out of every three shopping carts get abandoned. Across the entire eCommerce landscape, that amounts to 5 trillion dollars in lost sales. So what’s going wrong? 73% consumers feel that shopping online is riskier than shopping offline. Taylor…

Post Result Segmentation

UC Berkeley was once sued for bias against women applying to their graduate programs. Their fall admission figures showed a difference of 25% which couldn’t be just attributed to chance. They successfully defended against this charge with a drill down to department-level segmentation which proved that in fact women had a higher admission rate for most departments; it was just…

color_wheel

Red means passion, black is equal to luxury and yellow gives a feeling of freshness. Use orange for your CTAs to increase conversions and this case study proved that red is a better button color than green... BLAH! There are more than 16 million colors and any great blog-post that you come across on the internet will tell you the…

featured_image

So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking -- almost on a whim. If your website has also been seeing a similar trend, then you are not alone. On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without completing the purchase process. Why? Because…

Lead generation is the biggest challenge for B2B marketers

Content Marketing is the most popular buzzword in the marketing world these days. If you are doing business in the online space, content marketing forms a major part of your marketing initiatives. Whether it’s a simple influencer e-mail or your entire website with hundreds of thousands of articles, everything falls under the umbrella of content marketing. Content marketing is known…

Paid-marketing-guide

If you have just started with paid marketing for your SaaS, you are going to love this. If you are new to paid marketing role in your company, you’re going to love this too. If you have done paid marketing for years now, I’ll say hang on, you might not love it but might want to check this guide to share with your less experienced colleagues.

This guide is divided into 5 parts.

Beginner's Guide to Paid Marketing

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