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How your Color Choices can help you Increase Conversions (Part 2)

Posted in How To on
GSM.nl VWO case study

This is Part 2 of a 2-part blog post written by David Rosenfeld and Milad Oskouie on how colors can help increase your website’s conversions and revenue. Check out Part 1 here. David Rosenfeld is a director at Infinite Conversions, a conversion rate optimization agency. David spent five years working as a lawyer in Australia and London and three years as an associate in the Mergers and Acquisitions department of a global Investment Bank focusing on technology startups. David’s experience has included significant work on campaign specific conversion optimisation. David holds a Bachelor of Laws and Bachelor of Software Engineering from the University of Sydney and an MBA from the University of Chicago, Booth School of Business. Milad Oskouie is a former lawyer and current analyst at Infinite Conversions. Milad has a background in the law as well as in funds management and financial services. In Part 1, we talked…

How to Find Hidden Winners

Posted in How To on
Post Result Segmentation

UC Berkeley was once sued for bias against women applying to their graduate programs. Their fall admission figures showed a difference of 25% which couldn’t be just attributed to chance. They successfully defended against this charge with a drill down to department-level segmentation which proved that in fact women had a higher admission rate for most departments; it was just that majority of the female applicants had applied for competitive departments which already had a low admission rate for both genders hence skewing the overall data. Welcome to Simpson’s Paradox and how you can beat it using Post-Result Segmentation to find trends for a certain segment of traffic which could be buried under a mountain of data. Post Result Segmentation. Post Result Segmentation in VWO is an enterprise feature which lets you slice and dice your reports to smaller, specific and targeted segments. This lets you find out the most…

How your Color Choices can help you Increase Conversions (Part 1)

Posted in How To on
Coca Cola color scheme

This is Part 1 of a 2-part blog post written by David Rosenfeld and Milad Oskouie on how colors can help increase your website’s conversions and revenue. David Rosenfeld is a director at Infinite Conversions, a conversion rate optimization agency. David spent five years working as a lawyer in Australia and London and three years as an associate in the Mergers and Acquisitions department of a global Investment Bank focusing on technology startups. David’s experience has included significant work on campaign specific conversion optimisation. David holds a Bachelor of Laws and Bachelor of Software Engineering from the University of Sydney and an MBA from the University of Chicago, Booth School of Business. Milad Oskouie is a former lawyer and current analyst at Infinite Conversions. Milad has a background in the law as well as in funds management and financial services. Most people can choose their favorite color if you ask…

Color your way to Conversions!

Posted in Conversion Optimization, How To on
color_wheel

Red means passion, black is equal to luxury and yellow gives a feeling of freshness. Use orange for your CTAs to increase conversions and this case study proved that red is a better button color than green… BLAH! There are more than 16 million colors and any great blog-post that you come across on the internet will tell you the “feelings” conveyed by only a handful of colors. If you sell to people from different ethnicity and cultures, choosing colors for your website can become even more difficult as one color that relates to wealth and prosperity in a country may relate to mourning in another. How do you go about it then? In this post I will help you choose colors for your website’s CTAs, background and other important entities that you want people to focus on. A believer of “one size doesn’t fit all” and “data (not opinions…

14 Actionable Tips to Increase Travel Website Bookings

Posted in How To on
featured_image

So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking — almost on a whim. If your website has also been seeing a similar trend, then you are not alone. On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without completing the purchase process. Why? Because travel eCommerce is one of the trickiest online businesses — thanks to lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple forms and massive personalization. The average conversion rate (% of website visitors turning into customers) of travel websites is a dismal 4% — far below the 10% conversion rate of financial and media firms. But you can always improve this figure by optimizing your website so that more visitors turn to customers. Here are 14 tips you can implement on your website to make more visitors convert — complete the transaction. 1) Make your ‘Site Search’…

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

Posted in A/B Split Testing, How To on
post-segmentation-feature-VWO

4 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it was a hit! A/B testing was still a lesser known term then. Today, it is something data-driven marketers swear by. In one of our user surveys, someone also went on to call it “the bread and butter of his job”. But do we do it right? Are we chasing the right metrics? Are our hypotheses strong enough? And importantly, are we still doing those plain vanilla A/B tests? Tests such as changing button colors or tweaking some copy and waiting to see what happens. And the worst of all, testing a change with a view that since another website increased their conversions by making that change, it should work for us as well. No wonder, many of our A/B tests fail and don’t get us the desired results. This is partially because of the not-so-persuasive…

How to Generate More Leads Using Content Marketing

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Lead generation is the biggest challenge for B2B marketers

Content Marketing is the most popular buzzword in the marketing world these days. If you are doing business in the online space, content marketing forms a major part of your marketing initiatives. Whether it’s a simple influencer e-mail or your entire website with hundreds of thousands of articles, everything falls under the umbrella of content marketing. Content marketing is known to lay the foundation for gathering prospects for your business. The more people your content reaches out to, the greater is your prospect database. Having said this, a major task for marketers today is to plan and implement a successful content strategy. The success of your content strategy depends on the number of prospects you reach out to or simply, the number of leads generated. Therefore, the ultimate aim of content marketing is to generate more number of leads for your business. Lead generation is essentially the process of stimulating…

Beginner’s Guide to Paid Marketing

Posted in How To on
Paid-marketing-guide

If you have just started with paid marketing for your SaaS, you are going to love this. If you are new to paid marketing role in your company, you’re going to love this too. If you have done paid marketing for years now, I’ll say hang on, you might not love it but might want to check this guide to share with your less experienced colleagues. This guide is divided into 5 parts.

10 Tips to Write Headlines that Convert

Posted in How To on
scarcity-perception-headline-example

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” The above quote by David Ogilvy, widely known as ‘The Father of Advertising’, might seem dated and quaint in today’s world of online marketing. After all, a sales or lead generation webpage has many more elements beyond ‘headline’ and ‘copy’. What about images, banners, social sharing buttons, user interface or trust badges? Each of those elements influence the conversion rate of a page. However, this does not mean that headlines have lost their importance. A 2011 Landing Page Optimization Benchmark Report by MarketingSherpa surveyed 2673 marketers and found that headlines, along with call-to-action (CTA) buttons, formed the two most impactful page elements that affect lead generation. Results from VWO’s in-app survey also showed that 20% of testers prefer headline as the…