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on Conversion Rate Optimization

Google Adwords Tips to Create Highly-Converting Search Ads

Running pay-per-click (PPC) ads on Google (through Google Adwords) is a great deal of work. Specifically, because ads require constant optimization — both before the start of a campaign and during a campaign. Moreover, the ads work on real money, and can often prove costly. For this reason, unoptimized or ineffective ads can really hurt […]

How to Write Content for a Better Conversion Rate

Did you know that enterprise satisfaction with their conversion rate has been decreasing over the last four years! According to Econsultancy, only about 22 percent of businesses are satisfied with their conversion rates. Achieving satisfactory conversion numbers is the true ROI of Marketing, and to win this game, you must work primarily on the basics — […]

One-Stop Shop for eCommerce Conversion Optimization Resources

The eCommerce industry is incredibly competitive. While new online stores find it difficult to lure customers, existing players toil to consolidate their market share. Since acquisition channels, by their nature, decay over time, the key to unlocking growth is Conversion Rate Optimization (CRO). The differentiating aspect of CRO is that it can be practiced by […]

[Infographic] Why Your Acquisition Strategy is Failing You

A business’s website is the biggest shop window they have. In the UK alone, marketers are expected to spend £8.1 billion on digital advertising. That investment generates a lot of traffic and it can come through a myriad of acquisition channels. Research conducted by PRWD and Brand Republic found that marketers are predominantly focusing their investment […]

Wait! Are Your Exit Intent Pop-ups Optimized?

Most of us here will agree that pop-ups are annoying. Nobody likes when these pop-ups sprout, blend, and bloom in from all sides while they are attentively reading or watching content. However, pop-ups have been around for ages, and there’s a reason why they still exist. They work! Pop-ups help websites catch the attention of […]

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