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on Conversion Rate Optimization

15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]

How Agencies Should Approach Conversion Optimization for eCommerce | An Interview with AWA Digital

Going ahead with our interview series, this time we are in conversation with Johann Van Tonder from AWA Digital. Johann, is the COO at AWA Digital, a leading international Conversion Optimization (CRO) agency, specializing in eCommerce.   He is also the coauthor of the book E-commerce Optimization, out in January 2017. He speaks about how […]

A 4-Fold Approach to Increasing Conversion Rate on your Website

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion […]

Why we are Evolving into a Conversion Optimization Platform

Seven years ago, VWO was created with the aim to make marketers’ lives simpler. With its easy-to-use visual editor, it helped marketers focus on their main job (to increase conversions), than to chase the elusive IT team to get that A/B test running. In these seven years, searches for A/B testing have gone through the […]

Analyzing User Behavior for Smarter A/B Testing | Use Cases for Travel Industry

Knowing how your users interact with your website helps you learn what motivates or stops them from converting. Naturally, analyzing user behavior (or visitor behavior) is the first step that enterprises operating online should take toward conversion optimization. Travel enterprises, particularly, majorly run their business online. Studying and understanding visitor behavior is, therefore, essential for […]

How “Your Tea” Boosted Revenue by 28% Through Structured Conversion Optimization

An increasing number of companies and agencies are following a structured approach to Conversion Rate Optimization (CRO). Presently, we will be looking at how a tea eCommerce website increased revenue using conversion optimization. About the Company Your Tea is an online tea eCommerce site serving health and lifestyle-focused consumers. Tiny Tea Teatox is one of their largest […]

Key Pillars of a Successful CRO Program | Latest eBook by VWO

Conversion Rate Optimization (CRO) has gradually become a known concept across enterprises, in recent years. The popularity of CRO can be owed to its ability to have a direct and significant impact on the bottom line. However, application of CRO in most organizations has been far from optimal, which inadvertently causes them to leave money on […]

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