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on Conversion Rate Optimization

5 Conversion Rate Optimization Challenges For Enterprises To Solve

Although the interest in conversion rate optimization is increasing over time, organizations are unable to adopt it fully. To ensure its smooth adoption and implementation, certain challenges and misconceptions need to be addressed. In this post, we will talk about 5 such conversion optimization challenges that enterprises face and ways to overcome them. Challenge 1. Politics and People—A […]

2017 eCommerce Conversion Rate Trends That Are Here to Stay

We have hardly seen through the first month of the year and the internet is already overwhelmed with the advice and trend pieces on eCommerce. In this post, however, we specifically focus on those trends that can influence eCommerce conversion rates this year. It is important to keep a watch on such trends to keep […]

15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]

How Agencies Should Approach Conversion Optimization for eCommerce | An Interview with AWA Digital

Going ahead with our interview series, this time we are in conversation with Johann Van Tonder from AWA Digital. Johann, is the COO at AWA Digital, a leading international Conversion Optimization (CRO) agency, specializing in eCommerce.   He is also the coauthor of the book E-commerce Optimization, out in January 2017. He speaks about how […]

A 4-Fold Approach to Increasing Conversion Rate on your Website

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion […]

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