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on Conversion Rate Optimization

How Indian Brands Drive Conversions On Independence Day

The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities. For marketers, the opportunity to leverage spirit of Independence translates into consumers’ buying decision for marketers. In India, especially during major festivals and occasions like Independence […]

How Kula Partners Followed A Structured Conversion Optimization Process Using VWO

The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. […]

5 Conversion Rate Optimization Challenges For Enterprises To Solve

Although the interest in conversion rate optimization is increasing over time, organizations are unable to adopt it fully. To ensure its smooth adoption and implementation, certain challenges and misconceptions need to be addressed. In this post, we will talk about 5 such conversion optimization challenges that enterprises face and ways to overcome them. Challenge 1. Politics and People—A […]

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