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on Conversion Rate Optimization

Reducing Choices on Landing Page Increased Revenue by 19%

This case study has been written by Carlos Romero of QualityTraffic.nl, a certified partner of VWO. The Company Pluimen.nl is a Dutch company that sells gift vouchers which can be redeemed for services such as sauna, paintball, dining, among other experiences. Pluimen uses its homepage as a landing page for people searching the term ‘gift voucher’ and […]

Testimonial Messaging A/B Test Increases Conversion Rate by 22%

This case study is one part of a series of A/B tests conducted by Buildium, a property management software company, that is used to manage more than 600,000 residential units in 31 countries worldwide. The aim of these tests was to market their product to a wider range of property managers. Background Buildium’s competitors have pigeonholed us […]

Travel Website Redesigned Navigation: Boosts Conversions by 21.34%

Company Bizztravel Wintersport, is a part of Bizz Travel Group, a leading online company in the Dutch travel industry. They create their own products and sell them directly to consumers through their websites. Bizztravel Wintersport particularly specializes in skiing holiday packages in the Alps. Background Analysis of Google Analytics statistics showed that: Site search is used most often […]

How a Dutch Travel Agency Increased Bookings by 33% with A/B Testing

This case study is written by Thijs van der Wal, Conversion Rate Optimization Consultant at Traffic4u, an online marketing agency that uses Visual Website Optimizer to optimize websites for their clients. This post explains how they increased bookings by 33% for Djoser, a major Dutch travel agency, and won the prestigious Gold Award at WhichTestWon’s Online Testing […]

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