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on Conversion Rate Optimization

Placing Testimonials on Lead Generation Page Increases Conversions by 50%

Company Background Hotel Institute Montreux is an international institute of hospitality and hotel management in Switzerland. They offer various undergraduate and postgraduate courses in hospitality and business management. The Test The primary lead generation avenue on HIM website is the ‘Receive your free brochure’ page. Originally, the page had a form where a prospective candidate […]

A/B Testing Copy on Homepage Increased Leads by 69% [Case Study]

The Company VenueSphere is an online third-party referral business that helps individuals and companies find a perfect venue for parties, meetings, conferences and other events. They are based out of London and their service is completely free for visitors. To capture leads, they have a neat and simple form above the fold on their homepage. […]

Adding Certificates & Payment Options on Product Pages Increased Clicks on Add to Cart

The Company Manna is a Hungary-based online store that sells chemical-free, organic and handmade personal-care products like soaps, body butters, essential oils, etc. Their products are available for purchase in Hungary, Germany, Austria and Serbia. The Hypothesis Being a Hungarian brand in Germany, they have to deal with a lot of trust issues. To overcome […]

Adding Customer Reviews Increased Revenue by 7.5%

Disclaimer: The winner of this case study hasn’t been revealed in the post below. Please watch out for an update on the same space on October 16, 2014. This post has been updated. Please scroll down to see which version won. The Company Czc.cz is a leading computers and electronics online store in the Czech […]

Redirecting Tablet Users to Desktop Website Increased Revenue by 71.81%

The Company Shirtinator is one of Europe’s leading online providers of customized textiles and personalized gifts such as custom t-shirts, hoodies, personalized mugs and more. They have a website for desktop and laptop users and any traffic coming from mobile devices including tablets is redirected to a dedicated mobile website. This is how a product […]

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