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on Conversion Rate Optimization

3 Ways Tinkoff Bank Optimized Credit Card Conversions – Case Study

Conversion Rate Optimization (CRO) is a process-oriented practice, which essentially aims at enhancing user experience on a website. It starts with proactively recognizing challenges faced by users across a conversion funnel, and addressing them through various tools and techniques. Tinkoff Bank understands the need for a process-oriented approach to CRO and puts it into practice. […]

Three Award Winning A/B Test Cases You Should Know About

(This is a guest post authored by Danny de Vries, Senior CRO Consultant with Traffic4U) Every year, Conversion Optimizers around the world vie for the annual WhichTestWon Online Testing Awards, which are awarded by an independent organization situated in the USA. Anyone can enter the competition by submitting their A/B and multivariate test cases which are […]

32% Increase in Conversions by A/B Testing for The Right Reasons

Good design is good business, as Thomas J Watson so succinctly put. Naturally then, the problem of business is discovering ‘good’ design. And the answer, on-going testing. Offline businesses struggle at this because data is infinitely difficult to gather. Luckily for online businesses, gathering data has never been a problem. Over the last few years, […]

A/B test proves that women find bearded men more attractive

Yes, you heard that right. The age old debate has finally been put to rest. For many years now, researchers have presented us with conflicting studies about whether women find bearded men more attractive or the clean-shaven ones. For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies […]

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