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on Conversion Rate Optimization

How pricing plans evolved over time for a SaaS startup

We are in the process of finalizing pricing for my startup Visual Website Optimizer, which is an A/B and Multivariate testing tool. As you can imagine, fixing price is one of the toughest decisions that a startup has to (inevitably) take. Once fixed, it could be extremely difficult to change it without annoying a lot […]

Left v/s Right Sidebar – which layout works best?

Answer: none. Using Visual Website Optimizer on my blog, I tested the layout of sidebar to see if it has any effect on bounce rate. Particularly, I tested whether the sidebar in right (default on many blogs) works better than the sidebar on left. The answer for my case turned out to be that it […]

How AquaSoft increased their sales by 20% doing A/B split tests in multiple phases

AquaSoft was founded in 1999 and is a pioneer in photo presentation software. Their products cover a wide range from slide show creation, desktop publishing, photo books, etc. They recently candidly shared details from their latest A/B testing project, where they used Visual Website Optimizer for increasing sales from their eCommerce site by 20%. Here […]

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