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15 Essential Elements of an Effective eCommerce Product Page

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Product pages are the doorways that lead to conversions and revenue for an eCommerce store. A good product page plays a pivotal role in taking a customer from just browsing to actually adding the product to the cart. Most eCommerce websites, therefore, invest a significant portion of their time and money in making their product pages more attractive and persuasive. But then, how do you do this? Essentially, it comes down to creating a great User Experience for your customer. An effective User Experience (UX) requires relevant and useful information designed in a manner which takes the customer seamlessly through the buying process. In this blog post, we are going to talk about 15 product page elements that add to the UX for your product pages and makes them high-converting. You will be familiar with most, if not all, of these. My intention here is to create a short checklist for every element that you can…

5 Landing Page Templates Which Will Boost Lead Generation Rate for Your Business

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If lead generation is important to your business model, you just can’t ignore landing pages. No matter how much time and money you spend on perfecting the conversion funnel, if the landing page doesn’t connect with the audience, they will bounce off, never to return. The goal of a landing page is to keep the prospect interested enough to keep reading, and hopefully, fill up the form and become a lead. Keep in mind that the average attention span on the internet is 8 seconds and, in fact, it may be contracting further. Yes, that’s how much time you’ve got to convince the reader to trust you enough to give up his personal information. Fortunately, designing a landing page built for lead generation does not necessarily have to be difficult and time-consuming. In this post, we will be looking at 5 landing page templates which you can immediately use to create high-converting…

5 Killer Landing Pages and the Science Behind Why They Work

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Landing page is the most important piece of puzzle of any well-designed marketing campaign. It’s where the visitors see your offer for the first time and decide to give it a go, or close the window and forget about you. You only have one shot to make a killer first impression, so you’d better do it right. Grab their attention or die. And I mean it literally – your business may seriously suffer if the first part of AIDA principle is not there. If you don’t grab visitors’ Attention, you’ll never get a chance to Interest them with your product. This cuts out the part when they decide they simply want to use it  – the Desire. And without desire, there is no Action – no clicks, no registrations, no sales, no referrals and no downloads. So, how to create a killer landing page that converts? Others have done it successfully, you can do it….

Lead Generation: 4 Studies, 4 Conversion Lessons, 1 Common Goal

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At last, you’re here. Maybe A/B testing isn’t a priority for you yet. You’ve probably left it on the backburner for days, or even months. That’s okay! Today, you’ve finally managed to make some time to give this bad boy a spin. Before inspiration takes your leave for another month — you need a couple of quick, solid test ideas. Something that’s easy to set up, yet capable of getting you the swagger in the next monthly targets meeting with your boss. Don’t worry! I’ve got you covered. The conversion lessons below will give you the transferable principles that you can go back and implement on your website. And for the gentle actionable push, you can seek inspiration from the lead generation studies that follow. So go ahead and start testing. Convert your visitors into leads with these conversion lessons: 1. Stock Photos are Icky! You know how it is…

9 Irresistibly Smart Copywriting Examples for Better Conversions

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I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard to resist. 1) Making it difficult for them to say no Would you click on “No thanks, I treat all click behavior the same?” Well, you would certainly if you were busy or simply not interested in heatmaps. But not before experiencing that feeling of missing out on something important. Most modal boxes have a cross button on the right which you can click to close the box. But by removing that functionality and instead providing this link to close the box, the visitors are forced to read what’s written there. And once they do…

2013 Round Up – The Best Conversion Rate Optimization Posts From Our Blog

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2013 saw us increase the frequency of our blog publishing and modify the kind of posts we were putting up. The focus was on extremely useful articles that were full of actionable and tactical advice. Here are our top posts from the year gone by. 1) Seven A/B testing mistakes you need to stop making in 2013 We collected the A/B testing mistakes we most often came across and put them in one post as our New Year’s gift to the world of data driven marketing. Last tip was something most people forget: don’t forget to celebrate your wins! 2) Persuasion Design: A Conversion Rate Optimization Framework Optimization specialist Sverre Bech-Sjøthun gave us a comprehensive framework on how to go about CRO and A/B testing. This post is long and for those who really want to learn a systematic way of optimizing their websites. 3) Call to Action Buttons: The…

14 Ways to Prep Up Your eCommerce Store for the 2013 Holiday Season

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Holiday season. Exciting times. Aren’t they? The rush of seeing the awesome spike in your revenue gives a high of its own. According to a survey conducted by e-commerce consultancy, most retailers are expecting more than 10% growth in their online sales this year. Some of you might think it’s too early to think about 2013 holiday shopping. But the pros in the business know that it’s time they should start prepping up their sites to have a super rewarding holiday season. In fact, Wal Mart has already launched its hot toys list last week, for this holiday season. So let’s get started.. 1. Set up your calender Remember holiday season is not just about the Christmas cheer. Know about these holidays and plan your campaigns to target the spirit of these holidays. Here’s the 2013 holiday calender for you: Cyber Monday was the busiest shopping day for 2012. National…

21 Conversion Optimization Best Practices for Beginners

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Making changes on your website can be scary. What if your conversion rate goes down? What if you involve a designer to make all the changes (which will cost a lot) and just end up hurting your business? All of these concerns are totally valid. And I’m not here to defend conversion optimization either. Every business has its risks. And if you really want to improve the conversion rate of your website, you should have the heart to explore new territories with calculated risks at least. So, if optimizing your website for better conversions is new for you, implementing best practices of the conversion optimization industry is a great way to get started with minimal risk. After all, these practices are called “best” for a reason. They work for majority. But again, every website has its own unique visitor set and the results can sometimes be surprisingly unpredictable. This is…

The Best Conversion Optimization posts from October 2012

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4 Cases Where Short Home Pages Outperformed Long Home Pages

Continuing with our monthly digital curation of the best Conversion Rate Optimization posts, here’s the list for October 2012 in no particular order. If you feel there is something we missed out, please let us know to have it included and help other marketing professionals. How To Identify And Stop Emotion Based Conversion Killers – KISSMetrics  4 Cases Where Short Home Pages Outperformed Long Home Pages – ConversionXL A/B/C split test: The power of a smile The Conversion Rate Optimization Report – 2012 Stats [Infographic] The “Ugly Truth” About Why Ugly Banners and Sites Work So Well! 5 Email Marketing Lessons From The Obama Campaign The dummies’ guide to increasing conversions using email (re)marketing Can You Really Increase Conversions By Decreasing Engagement? Why You Rarely See That Amazing Conversion Lift Your Testing Tool Promised What Spending $252,000 On Conversion Rate Optimization Taught Me Best Practice Gone Bad: 4 Shocking A/B…

The best Conversion Rate Optimization posts for September 2012

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12 Surprising A/B Test Results to Stop You Making Assumptions - Unbounce

Continuing with our monthly digital curation of the best Conversion Rate Optimization posts, here’s the list for September 2012 in no particular order. If you feel there is something we missed out, please let us know to have it included and help other marketing professionals. There’s also a competition at the end of this post, that gives you the chance to win some awesome website optimization services and app subscriptions. Don’t Use Automatic Image Sliders or Carousels, Ignore the Fad – ConversionXL 12 Surprising A/B Test Results to Stop You Making Assumptions – Unbounce B2B Lead Gen: A/B split test helps increase quote requests 262% – Marketing Experiments  How to Increase Your Mobile App Sales With A/B Testing – KISSmetrics 5 Common IT Objections to Marketing Projects – Bryan Eisenberg Sometimes the Best Landing Pages Aren’t Landing Pages at All – ion interactive 99.4% Lift in Conversions by Tweaking 4…