Whether your current ROI is something to brag about or something to worry about, the secret to making it shine lies in a 2011 award-winning movie starring Brad Pitt. Do you remember the plot? The manager of the downtrodden Oakland A’s meets a baseball-loving Yale economics graduate who maintains certain theories about how to assemble […]
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2017 eCommerce Conversion Rate Trends That Are Here to Stay
We have hardly seen through the first month of the year and the internet is already overwhelmed with the advice and trend pieces on eCommerce. In this post, however, we specifically focus on those trends that can influence eCommerce conversion rates this year. It is important to keep a watch on such trends to keep […]
One-Stop Shop for eCommerce Conversion Optimization Resources
The eCommerce industry is incredibly competitive. While new online stores find it difficult to lure customers, existing players toil to consolidate their market share. Since acquisition channels, by their nature, decay over time, the key to unlocking growth is Conversion Rate Optimization (CRO). The differentiating aspect of CRO is that it can be practiced by […]
10 Kickass A/B Testing Case Studies From Our Archive
With more than 150 case studies on successful A/B tests performed (woah!), the VWO resource library offers a plethora of actionable tips on conversion rate optimization — to newbie and veteran marketers alike. However, going through all of those case studies at once can be a strenuous task. So, I decided to curate the top […]
15 Essential Elements of an Effective eCommerce Product Page
This post was updated on 19/12/2016. Give it a fresh read for more information and insights on essential elements of an eCommerce product page. Product pages are the doorways that lead to revenue and conversions for eCommerce. A good eCommerce product page plays a pivotal role in taking a customer from just browsing to actually […]
5 Landing Page Templates to Increase Lead Generation Rate
This blog was updated on 21st December 2016 with links to latest industry examples, statistics, and studies. Give it a read for fresh insights on creating winning landing pages. If lead generation is important to your business model, you just can’t ignore landing pages. No matter how much time and money you spend on perfecting […]
5 Killer Landing Pages and the Science Behind Why They Work
Landing page is the most important piece of puzzle of any well-designed marketing campaign. It’s where the visitors see your offer for the first time and decide to give it a go, or close the window and forget about you. You only have one shot to make a killer first impression, so you’d better do […]
Lead Generation: 4 Studies, 4 Conversion Lessons, 1 Common Goal
At last, you’re here. Maybe A/B testing isn’t a priority for you yet. You’ve probably left it on the backburner for days, or even months. That’s okay! Today, you’ve finally managed to make some time to give this bad boy a spin. Before inspiration takes your leave for another month — you need a couple […]
9 Irresistibly Smart Copywriting Examples for Better Conversions
I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard […]
2013 Round Up – The Best Conversion Rate Optimization Posts From Our Blog
2013 saw us increase the frequency of our blog publishing and modify the kind of posts we were putting up. The focus was on extremely useful articles that were full of actionable and tactical advice. Here are our top posts from the year gone by. 1) Seven A/B testing mistakes you need to stop making […]
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