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VWO BLOG

on Conversion Rate Optimization

Category Archives Best of

One-Stop Shop for eCommerce Conversion Optimization Resources

The eCommerce industry is incredibly competitive. While new online stores find it difficult to lure customers, existing players toil to consolidate their market share. Since acquisition channels, by their nature, decay over time, the key to unlocking growth is Conversion Rate Optimization (CRO). The differentiating aspect of CRO is that it can be practiced by anyone and everyone — new…

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10 Kickass A/B Testing Case Studies From Our Archive

With more than 150 case studies on successful A/B tests performed (woah!), the VWO resource library offers a plethora of actionable tips on conversion rate optimization — to newbie and veteran marketers alike. However, going through all of those case studies at once can be a strenuous task. So, I decided to curate the top 10, the learning from which…

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15 Essential Elements of an Effective eCommerce Product Page

Product pages are the doorways that lead to conversions and revenue for an eCommerce store. A good product page plays a pivotal role in taking a customer from just browsing to actually adding the product to the cart. Most eCommerce websites, therefore, invest a significant portion of their time and money in making their product pages more attractive and persuasive. But then,…

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5 Killer Landing Pages and the Science Behind Why They Work

Landing page is the most important piece of puzzle of any well-designed marketing campaign. It’s where the visitors see your offer for the first time and decide to give it a go, or close the window and forget about you. You only have one shot to make a killer first impression, so you’d better do it right. Grab their attention…

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Lead Generation: 4 Studies, 4 Conversion Lessons, 1 Common Goal

At last, you're here. Maybe A/B testing isn't a priority for you yet. You've probably left it on the backburner for days, or even months. That's okay! Today, you've finally managed to make some time to give this bad boy a spin. Before inspiration takes your leave for another month -- you need a couple of quick, solid test ideas.…

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9 Irresistibly Smart Copywriting Examples for Better Conversions

I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard to resist. 1) Making it…

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14 Ways to Prep Up Your eCommerce Store for the 2013 Holiday Season

Holiday season. Exciting times. Aren’t they? The rush of seeing the awesome spike in your revenue gives a high of its own. According to a survey conducted by e-commerce consultancy, most retailers are expecting more than 10% growth in their online sales this year. Some of you might think it's too early to think about 2013 holiday shopping. But the…

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21 Conversion Rate Optimization Best Practices for Beginners

Making changes on your website can be scary. What if your conversion rate goes down? What if you involve a designer to make all the changes (which will cost a lot) and just end up hurting your business? All of these concerns are totally valid. And I'm not here to defend conversion optimization either. Every business has its risks. And…

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