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15 Essential Elements of an Effective eCommerce Product Page

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Product pages are the doorways that lead to conversions and revenue for an eCommerce store. A good product page plays a pivotal role in taking a customer from just browsing to actually adding the product to the cart. Most eCommerce websites, therefore, invest a significant portion of their time and money in making their product pages more attractive and persuasive.

But then, how do you do this?

Essentially, it comes down to creating a great User Experience for your customer.

5 Landing Page Templates Which Will Boost Lead Generation Rate for Your Business

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If lead generation is important to your business model, you just can’t ignore landing pages. No matter how much time and money you spend on perfecting the conversion funnel, if the landing page doesn’t connect with the audience, they will bounce off, never to return. The goal of a landing page is to keep the prospect interested enough to keep reading, and hopefully, fill up the form and become a lead. Keep in mind that the average attention span on the internet is 8 seconds and,

5 Killer Landing Pages and the Science Behind Why They Work

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Landing page is the most important piece of puzzle of any well-designed marketing campaign. It’s where the visitors see your offer for the first time and decide to give it a go, or close the window and forget about you. You only have one shot to make a killer first impression, so you’d better do it right.

Grab their attention or die. And I mean it literally – your business may seriously suffer if the first part of AIDA principle is not there.

Lead Generation: 4 Studies, 4 Conversion Lessons, 1 Common Goal

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Unbounce Demo Landing Page

At last, you’re here.

Maybe A/B testing isn’t a priority for you yet. You’ve probably left it on the backburner for days, or even months. That’s okay!

Today, you’ve finally managed to make some time to give this bad boy a spin.

Before inspiration takes your leave for another month — you need a couple of quick, solid test ideas.

Something that’s easy to set up, yet capable of getting you the swagger in the next monthly targets meeting with your boss.

9 Irresistibly Smart Copywriting Examples for Better Conversions

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WebEngage

I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard to resist.

1) Making it difficult for them to say no

Would you click on “No thanks,

2013 Round Up – The Best Conversion Rate Optimization Posts From Our Blog

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2013 saw us increase the frequency of our blog publishing and modify the kind of posts we were putting up. The focus was on extremely useful articles that were full of actionable and tactical advice. Here are our top posts from the year gone by.

1) Seven A/B testing mistakes you need to stop making in 2013

We collected the A/B testing mistakes we most often came across and put them in one post as our New Year’s gift to the world of data driven marketing.

14 Ways to Prep Up Your eCommerce Store for the 2013 Holiday Season

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Holiday season. Exciting times. Aren’t they?

The rush of seeing the awesome spike in your revenue gives a high of its own. According to a survey conducted by e-commerce consultancy, most retailers are expecting more than 10% growth in their online sales this year.

Some of you might think it’s too early to think about 2013 holiday shopping. But the pros in the business know that it’s time they should start prepping up their sites to have a super rewarding holiday season.

21 Conversion Rate Optimization Best Practices for Beginners

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Making changes on your website can be scary.

What if your conversion rate goes down? What if you involve a designer to make all the changes (which will cost a lot) and just end up hurting your business?

All of these concerns are totally valid. And I’m not here to defend conversion optimization either. Every business has its risks. And if you really want to improve the conversion rate of your website,

The Best Conversion Optimization posts from October 2012

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4 Cases Where Short Home Pages Outperformed Long Home Pages

Continuing with our monthly digital curation of the best Conversion Rate Optimization posts, here’s the list for October 2012 in no particular order. If you feel there is something we missed out, please let us know to have it included and help other marketing professionals.

How To Identify And Stop Emotion Based Conversion Killers – KISSMetrics

 4 Cases Where Short Home Pages Outperformed Long Home Pages –

The best Conversion Rate Optimization posts for September 2012

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12 Surprising A/B Test Results to Stop You Making Assumptions - Unbounce

Continuing with our monthly digital curation of the best Conversion Rate Optimization posts, here’s the list for September 2012 in no particular order. If you feel there is something we missed out, please let us know to have it included and help other marketing professionals. There’s also a competition at the end of this post, that gives you the chance to win some awesome website optimization services and app subscriptions.

Don’t Use Automatic Image Sliders or Carousels,