Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. The moment someone decides to sell his wares online, the dilemma arises: given the less attention span, should he be giving specific information about the product and getting to the point quicker or should he try to […]
Category Archives A/B Split Testing
Removing 3 form fields increases customer registrations by 11%
Blivakker.no is Norway´s leading online beauty shop with approximately 20,000 visits per day. In September 2012, they performed an A/B-test of the site registration form using the A/B testing software Visual Website Optimizer. They were aware that the site had an overly complicated registration process, but wanted to collect actual data to support the suspicion. The goal […]
A/B test shows how distractions hurt conversion rates
Visitors to websites are a lot like travelers on a journey. Some want to look around and explore a place (like tourists) while others have a specific destination in mind that they want to reach as quickly as possible without any trouble (like business travelers). Photo by Adam Jones Adding a conversion optimization twist to […]
The famous Monty Hall problem and what it has to do with A/B testing
The feedback I received on “How large should your A/B test sample size be?” inspired me to write this new post. The goal is to demonstrate that indeed probability can be a tough and even counterintuitive concept, but once understood and applied it can yield tremendous advantages. This post is about what has come to […]
How large should your A/B test sample size be?
“How large does the sample size need to be?” In the online world the possibilities for testing just about anything are immense. And many experiments are done indeed, the result of which are interpreted following the rules of null-hypothesis testing, “are the results statistically significant?”. An important aspect in the work of the database analyst […]
How a simple idea, $49 and 30 minutes investment increased eCommerce sales by 41%
The Visual Website Optimizer Case Studies page is filled with proof of how A/B and Multivariate testing increased sign-ups, downloads, sales or revenue for a number of our customers. But very rarely do we come across a customer who shows us how conversion rate optimization has ramifications for the business at large. That’s what makes […]
Behavioral targeting in action: how we increased CTR to our careers page by 149%
We have been on the lookout for engineers/designers to join our team at our Delhi office (by the way, we’re still looking, if you are in India and interested then please see our Careers page). To this end, we’ve put out feelers in multiple places and engaged the services of an army of recruitment consultants. Unfortunately, […]
Removing product filter on eCommerce website boosts site engagement by 27%
Click on “Play” button below to start the awesome presentation; best viewed in fullscreen mode Back in February 2012, we published a case study on how adding a product filter to an eCommerce website affects revenues. Buyakilt.com A/B tested the inclusion of a filter on their product pages, allowing visitors to “slice and dice” through […]
How AMD used A/B testing to achieve 3600% increase in social sharing
This case study is released by Advanced Micro Devices (AMD), one of our customers. They sent the following to us and we’re republishing the same on our blog. A/B Tests Identify Improvements Resulting in up to 36x Increase in Social Sharing on AMD.com pages Imagine browsing AMD.com when you stumble upon the latest and greatest […]
Prominent price display increases leads generated by 100%
A fairly common decision faced by eCommerce website owners everywhere is whether or not to clearly display the prices of what they’re selling. Displaying the price (along with the product or service features) allows visitors to judge immediately whether they want to buy or not. From a usability standpoint, it’s a highly efficient process. However, […]
