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on Conversion Rate Optimization

Debunking seven common excuses for not doing A/B testing

Most likely, A/B testing isn’t a must do activity for you.  After all, it requires spending some time thinking what to test and then some more time is required for coming up with interesting variations. (Luckily, VWO has removed all the technical and integration hassles so you save time there). All in all, it requires […]

What hackers have to say about A/B testing

Well, OK, the post is not about exactly the kind of hackers who do nasty stuff, breaking into computers and systems. This post is rather a compilation of best discussions on A/B testing at my favorite online hang out: Hacker News. That forum is a must visit if you can relate to startups, technology, science […]

How AquaSoft increased their sales by 20% doing A/B split tests in multiple phases

AquaSoft was founded in 1999 and is a pioneer in photo presentation software. Their products cover a wide range from slide show creation, desktop publishing, photo books, etc. They recently candidly shared details from their latest A/B testing project, where they used Visual Website Optimizer for increasing sales from their eCommerce site by 20%. Here […]

Video Tutorial: Landing Page Optimization through Multivariate Testing in just 4 minutes

A picture is worth a thousand words. And a video is worth laboring through hundreds of documentation pages and forum threads. The following video shows how to create a multivariate test using Visual Website Optimizer in well under 4 minutes.  The short tutorial is a must watch if you have heard about multivariate testing in articles/blogs; […]

8 A/B split testing case studies you cannot afford to miss

This post is a compilation of best A/B split testing case studies available on the Internet. In a way, this compilation proves that: a) A/B split testing really works; b) it doesn’t take much effort (hello Visual Website Optimizer); c) you should be doing it right now! I think case studies are an interesting way […]

How to get proven ideas for your next A/B split test? Answer: read relevant case studies

Suppose you want to increase newsletter signups and you (rightly) decided to use A/B split testing for the task. You have all the ammo ready with you: Well defined problem (increasing newsletter signups). Check. Tools at your disposal (Visual Website Optimizer). Check. Go ahead from your IT department (for adding tracking code). Check. Excitement and […]

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