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on Conversion Rate Optimization

Left v/s Right Sidebar – which layout works best?

Answer: none. Using Visual Website Optimizer on my blog, I tested the layout of sidebar to see if it has any effect on bounce rate. Particularly, I tested whether the sidebar in right (default on many blogs) works better than the sidebar on left. The answer for my case turned out to be that it […]

A dead-simple trick to create site-wide A/B split tests

With Visual Website Optimizer, we like to keep things extremely simple. However, don’t mistake simplicity of VWO for less number of features. It is the job of a good UI designer to present a tool in layered fashion: core essential features being obvious to most users, while letting advanced users use plethora of other features […]

Architecture update: leaner, meaner and faster A/B tests

In our mission to be the best A/B testing platform on earth, we have recently updated Visual Website Optimizer architecture. This blog post updates what has changed and why. Prelude: phasing out of optional page tagging code In addition to tag-less testing which required no code changes, VWO had optional code for people who liked […]

How to visualize A/B test results? Shiny new charts to the rescue

Graphical visualization of dense information is perhaps the most important component for metrics-heavy apps such as Visual Website Optimizer. Accordingly, intuitive display of A/B test results is a priority for us. In the same spirit, we’re happy to  introduced new test result charts. Take a look at the screenshot below and bask in awesomeness: On […]

Debunking seven common excuses for not doing A/B testing

Most likely, A/B testing isn’t a must do activity for you.  After all, it requires spending some time thinking what to test and then some more time is required for coming up with interesting variations. (Luckily, VWO has removed all the technical and integration hassles so you save time there). All in all, it requires […]

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