{"id":90477,"date":"2023-01-22T02:14:43","date_gmt":"2023-01-21T20:44:43","guid":{"rendered":"https:\/\/vwo.com\/blog\/launching-a-free-plan-of-vwo-testing-a-better-google-optimize\/"},"modified":"2026-02-27T18:12:28","modified_gmt":"2026-02-27T12:42:28","slug":"plano-gratuito-vwo-testing-um-google-optimize-melhor","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/br\/plano-gratuito-vwo-testing-um-google-optimize-melhor\/","title":{"rendered":"Lan\u00e7amento do plano gratuito do VWO Testing \u2013 a melhor alternativa para os usu\u00e1rios do Google Optimize"},"content":{"rendered":"\n<p><a href=\"https:\/\/support.google.com\/optimize\/answer\/12979939\" target=\"_blank\" rel=\"noreferrer noopener\">O Google recentemente anunciou<\/a> sua decis\u00e3o de descontinuar o Google Optimize e o Optimize 360 at\u00e9 30 de setembro de 2023.<\/p>\n\n\n\n<p>Embora essa not\u00edcia possa ser decepcionante para os in\u00fameros usu\u00e1rios do Google Optimize, a decis\u00e3o n\u00e3o impede, de forma alguma, a contribui\u00e7\u00e3o feita pelo Google Optimize para o setor de CRO. Ao oferecer uma <a href=\"https:\/\/vwo.com\/blog\/br\/ferramentas-de-teste-a-b\/\">ferramenta de teste A\/B<\/a> gratuita, ela deu a milhares de marcas a op\u00e7\u00e3o de testar fazer experimentos antes de mergulhar de cabe\u00e7a. Nos cinco anos desde que o Google Optimize foi lan\u00e7ado, o setor de CRO se expandiu e floresceu. Por isso e muito mais, gostar\u00edamos de agradecer ao Google Optimize.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\">Download Gr\u00e1tis: Guia de Teste A\/B<\/span><\/a><\/em><\/h2>\n\n\n\n<p>O VWO \u00e9 uma das principais plataformas de experimenta\u00e7\u00e3o do mundo, que tem sido sempre fundamental para promover os interesses da comunidade de CRO. Nossa plataforma oferece as melhores <a href=\"https:\/\/vwo.com\/br\/testing\/\">capacidades de teste<\/a>, <a href=\"https:\/\/vwo.com\/br\/insights\/\">an\u00e1lise de comportamento<\/a> com <a href=\"https:\/\/vwo.com\/br\/heatmap-de-site\/\">mapas de calor<\/a> e replays de sess\u00e3o, <a href=\"https:\/\/vwo.com\/personalization\/\">op\u00e7\u00f5es de personaliza\u00e7\u00e3o<\/a>, <a href=\"https:\/\/vwo.com\/br\/deploy\/\">lan\u00e7amentos<\/a>, bem como uma <a href=\"https:\/\/vwo.com\/customer-data-platform\/\">plataforma de dados do cliente<\/a> orientada por eventos e <a href=\"https:\/\/vwo.com\/br\/plan\/\">recursos de gerenciamento de programas<\/a> web, aplicativos de celular, IoT, OTT, c\u00f3digo de servidor e APIs. Os testes baseados em dados s\u00e3o algo em que realmente acreditamos e sempre incentivamos as empresas a incorpor\u00e1-los em sua cultura.&nbsp;<\/p>\n\n\n\n<p>Com essa firme cren\u00e7a na experimenta\u00e7\u00e3o e como uma empresa de 13 anos que foi pioneira em \u201ctestes A\/B f\u00e1ceis\u201d, estamos lan\u00e7ando hoje um plano gratuito para nossa poderosa plataforma de experi\u00eancias. Queremos estender nosso apoio a todos os que est\u00e3o come\u00e7ando a fazer experi\u00eancias e a todos os clientes e ag\u00eancias que atualmente usam o Google Optimize e o Google Optimize 360, para que possam continuar suas atividades de experimenta\u00e7\u00e3o da maneira mais perfeita poss\u00edvel.<\/p>\n\n\n\n<p><strong>Com isso em mente, estamos lan\u00e7ando o Plano VWO Testing Starter.<\/strong><\/p>\n\n\n\n<p>O plano ser\u00e1 gratuito para usu\u00e1rios com at\u00e9 50 mil visitantes testados por m\u00eas.<\/p>\n\n\n\n<p>Se suas necessidades de otimiza\u00e7\u00e3o forem maiores, j\u00e1 temos nossos planos <a href=\"https:\/\/vwo.com\/br\/testing\/\">VWO Testing<\/a> Growth, Pro e Enterprise; estamos disponibilizando-os para os clientes do Google Optimize com um desconto especial \u00fanico.<\/p>\n\n\n\n<p><em>Nota: O plano Starter foi descontinuado. Os usu\u00e1rios ainda podem usar o <a href=\"https:\/\/vwo.com\/blog\/what-do-you-get-with-vwo-free-trial\/\">plano de teste gratuito <\/a>normalmente.<\/em><\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"O que voc\u00ea recebe com o Plano VWO Testing Starter?\" id=\"o-que-voce-recebe-com-o-plano-vwo-testing-starter\" data-menu-id=\"o-que-voce-recebe-com-o-plano-vwo-testing-starter\" style=\"text-align:left\"><strong>O que voc\u00ea recebe com o Plano VWO Testing Starter?<\/strong><\/h2>\n\n\n<p>Sinceramente, uma vers\u00e3o melhor do Google Optimize.<\/p>\n\n\n\n<p>Voc\u00ea recebe acesso a um conjunto de recursos que lhe permitir\u00e1 aprimorar seu programa de experimenta\u00e7\u00e3o com um processo sistematizado de coleta de ideias e hip\u00f3teses mais s\u00f3lidas, al\u00e9m de testes eficientes e mais r\u00e1pidos.<\/p>\n\n\n\n<p>Com o Plano VWO Testing Starter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o h\u00e1 limite para o n\u00famero de experimentos que voc\u00ea pode realizar.<\/li>\n\n\n\n<li>Voc\u00ea obt\u00e9m um <a href=\"https:\/\/vwo.com\/glossary\/code-editor\/\">editor sem c\u00f3digo<\/a> aperfei\u00e7oado e f\u00e1cil de usar<\/li>\n\n\n\n<li>Voc\u00ea pode integrar facilmente o VWO \u00e0 sua stack existente, incluindo o Google Analytics e o Google Ads<\/li>\n\n\n\n<li>Voc\u00ea pode executar experimentos em sites criados em frameworks de Aplica\u00e7\u00f5es de P\u00e1gina \u00danica sem nenhuma substitui\u00e7\u00e3o manual<\/li>\n\n\n\n<li>Voc\u00ea conta com o melhor servi\u00e7o de atendimento do setor. Sem brincadeira, nosso CSAT \u00e9 de 99% contra os 94% da m\u00e9dia do setor.<\/li>\n<\/ul>\n\n\n\n<p>Assista a um tour guiado sobre o VWO Testing:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-3-2 wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VWO Testing | Overview\" width=\"690\" height=\"518\" src=\"https:\/\/www.youtube.com\/embed\/JL1frBY-yuI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">VWO Testing | Vis\u00e3o Geral<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\">Download Gr\u00e1tis: Guia de Teste A\/B<\/span><\/a><\/em><\/h2>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"O que esperar se voc\u00ea migrar do Google Optimize 360 para o VWO?\" id=\"o-que-esperar-se-voce-migrar-do-google-optimize-360-para-o-vwo\" data-menu-id=\"o-que-esperar-se-voce-migrar-do-google-optimize-360-para-o-vwo\" style=\"text-align:left\"><strong>O que esperar se voc\u00ea migrar do Google Optimize 360 para o VWO?<\/strong><\/h2>\n\n\n<p>Ao contr\u00e1rio da plataforma limitada do Google, o VWO oferece testes simult\u00e2neos ilimitados e uma su\u00edte completa de AI com insights de comportamento integrados, como heatmaps e session recordings, tudo dentro da pr\u00f3pria plataforma. Voc\u00ea passou para um ecossistema robusto e compat\u00edvel com privacidade, que conecta dados profundos de usu\u00e1rios aos seus experimentos \u2014 com suporte dedicado 24\u00d77 para ajudar equipes enterprise a escalar de verdade.<\/p>\n\n\n\n<p>Tamb\u00e9m estamos oferecendo nosso plano Enterprise com desconto para os clientes do Optimize 360. Al\u00e9m dos servi\u00e7os de migra\u00e7\u00e3o 1:1, onboarding f\u00e1cil e treinamento personalizado, com o VWO voc\u00ea poder\u00e1 experimentar o poder de uma plataforma conectada que cuida de todas as suas necessidades de experimenta\u00e7\u00e3o. Desde a descoberta de insights baseados em dados sobre o comportamento do visitante e a cria\u00e7\u00e3o de roadmaps at\u00e9 o teste de ideias e a colabora\u00e7\u00e3o em um \u00fanico espa\u00e7o \u2013 voc\u00ea tem tudo isso. Nossos relat\u00f3rios facilmente interpret\u00e1veis e em tempo real permitem que voc\u00ea tome decis\u00f5es comerciais inteligentes. Al\u00e9m disso, o VWO se integra \u00e0 sua pilha de tecnologia existente, incluindo o Google Analytics e o Google Ads, para permitir um processo de otimiza\u00e7\u00e3o tranquilo. Voc\u00ea nunca precisar\u00e1 se preocupar com a privacidade e a seguran\u00e7a de seus visitantes; a VWO est\u00e1 em total conformidade com o RGPD, com data centers nos EUA e na Europa, e adota uma abordagem que prioriza a privacidade ao criar produtos de experimenta\u00e7\u00e3o respeitados mundialmente.<\/p>\n\n\n\n<p>Seja voc\u00ea um cliente existente do Google Optimize ou um cliente do Optimize 360, se optar por <a href=\"https:\/\/vwo.com\/campaign\/better-than-google-optimize\/\">mudar para o VWO<\/a>, sem d\u00favida estar\u00e1 em boas m\u00e3os. Nossa equipe de especialistas em migra\u00e7\u00e3o estar\u00e1 pronta para ajud\u00e1-lo a migrar sem esfor\u00e7o.<\/p>\n\n\n\n<p>No in\u00edcio da pr\u00f3xima semana, anunciaremos mais sobre isso, mas, enquanto isso, envie-nos suas perguntas e preocupa\u00e7\u00f5es para <a href=\"mailto:google-optimize@vwo.com\">google-optimize@vwo.com<\/a> \u2013 adorar\u00edamos ajudar!&nbsp;<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Reflex\u00f5es finais\" id=\"reflexoes-finais\" data-menu-id=\"reflexoes-finais\" style=\"text-align:left\"><strong>Reflex\u00f5es finais<\/strong><\/h2>\n\n\n<p>\u00c0 medida que mais e mais empresas s\u00e3o afetadas pelas condi\u00e7\u00f5es macroecon\u00f4micas globais e se preparam para enfrentar a recess\u00e3o iminente, a \u00fanica coisa que continua a ser a espinha dorsal do crescimento \u00e9 a tomada de decis\u00f5es com base em dados. E a experimenta\u00e7\u00e3o sistematizada \u00e9 a \u00fanica maneira l\u00f3gica de acompanh\u00e1-la de forma consistente. Sua jornada de experimenta\u00e7\u00e3o n\u00e3o precisa terminar com o Google Optimize ou o Optimize 360. Esta \u00e9, na verdade, a sua chance de fazer um upgrade \u2013 com o VWO.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google recentemente anunciou sua decis\u00e3o de descontinuar o Google Optimize e o Optimize 360 at\u00e9 30 de setembro de 2023. Embora essa not\u00edcia possa ser decepcionante para os in\u00fameros usu\u00e1rios do Google Optimize, a decis\u00e3o n\u00e3o impede, de forma alguma, a contribui\u00e7\u00e3o feita pelo Google Optimize para o setor de CRO. Ao oferecer uma&#8230;<\/p>\n","protected":false},"author":13,"featured_media":90479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10666],"tags":[],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-90477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lan\u00e7amento do Plano Gratuito do VWO Testing | VWO<\/title>\n<meta name=\"description\" content=\"VWO oferece um plano gratuito para o VWO Testing aos usu\u00e1rios do Google Optimize, uma vez que o Google Optimize e o Optimize 360 ser\u00e3o encerrados pelo Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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