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4 Cases Where Short Home Pages Outperformed Long Home Pages

Continuing with our monthly digital curation of the best Conversion Rate Optimization posts, here’s the list for October 2012 in no particular order. If you feel there is something we missed out, please let us know to have it included and help other marketing professionals.

How To Identify And Stop Emotion Based Conversion Killers – KISSMetrics

 4 Cases Where Short Home Pages Outperformed Long Home Pages – ConversionXL

A/B/C split test: The power of a smile

The Conversion Rate Optimization Report – 2012 Stats [Infographic]

The “Ugly Truth” About Why Ugly Banners and Sites Work So Well!

5 Email Marketing Lessons From The Obama Campaign

The dummies’ guide to increasing conversions using email (re)marketing

Can You Really Increase Conversions By Decreasing Engagement?

Why You Rarely See That Amazing Conversion Lift Your Testing Tool Promised

What Spending $252,000 On Conversion Rate Optimization Taught Me

Best Practice Gone Bad: 4 Shocking A/B Tests

Your views?

What do you think of this list? Is there a post that you think will be really helpful to other marketers? Let me know in the comments!

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About The Author

I do marketing at VWO.