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on Conversion Rate Optimization

8 Effective Best Practices for SaaS Lead Nurturing Campaigns

Okay, let’s look at some numbers. Companies with strong nurturing programs produce 50 percent more leads at a third less the cost. (Forrester report) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report) As a marketer, you may be sold on the importance of lead nurturing, but perhaps […]

10 Must-Try Lead Nurturing Campaigns for SaaS

You got a good amount of people to signup the landing page of your SaaS product — great! But the more daunting task is to convert these leads into paying and loyal customers. According to intercom.io, 40-60% of users who signup for your software or SaaS application never come back. One of the top approaches […]

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