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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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A/B Testing Copy on Homepage Increased Leads by 69% [Case Study]

The Company VenueSphere is an online third-party referral business that helps individuals and companies find a perfect venue for parties, meetings, conferences and other events. They are based out of London and their service is completely free for visitors. To capture leads, they have a neat and simple form above the fold on their homepage. […]

Adding Customer Reviews Increased Revenue by 7.5%

Disclaimer: The winner of this case study hasn’t been revealed in the post below. Please watch out for an update on the same space on October 16, 2014. This post has been updated. Please scroll down to see which version won. The Company Czc.cz is a leading computers and electronics online store in the Czech […]

Color your way to Conversions!

Red means passion, black is equal to luxury and yellow gives a feeling of freshness. Use orange for your CTAs to increase conversions and this case study proved that red is a better button color than green… BLAH! There are more than 16 million colors and any great blog-post that you come across on the […]

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