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5 Conversion Best Practices Defied by Lead Generation Studies (with actionable insights)

If sticking to conversion optimization best practices would yield positive outcome every time, the whole…

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Smriti Chawla

Smriti Chawla

9 Min Read

How to Use Visitor Segmentation to Increase Online Conversions

Be it SEO or CRO, we all know how relevance works like a charm. The…

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Smriti Chawla

Smriti Chawla

7 Min Read

Top 3 eCommerce Conversion Trends of 2013 You Must Adopt Right Now

There’s so much that you can improve on an eCommerce website. You have product pages,…

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Smriti Chawla

Smriti Chawla

7 Min Read

How to Use Videos to Improve Conversion Rate of Your Website

If you consider it, there’s not much of a difference between online dating and browsing…

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Smriti Chawla

Smriti Chawla

8 Min Read

6 Lesser-Known Ideas to Improve Conversion Rates of Your Website

Lost for ideas to test? Really? Think again! Chances are it’s just your imagination that’s…

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Smriti Chawla

Smriti Chawla

8 Min Read

Call to Action Buttons: The Ultimate Guide on Which Ones Convert and Why

Ask around, what are the 3 main elements that you have tested on your landing…

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Smriti Chawla

Smriti Chawla

11 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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