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4 Indications You Are Not Making the Most of Your AB Testing Tool

It all seems so easy. You have two versions of your website. Version A is…

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Smriti Chawla

Smriti Chawla

8 Min Read

Image Carousels – Why You Shouldn’t Use Them and How to Use Them the Right Way (If You Have To)

Oh the annoying merry-go-rounds! I’ve lost track of the number of times I’ve tried to…

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Smriti Chawla

Smriti Chawla

7 Min Read

How to Conduct Usability Testing to Get More Accurate and Actionable Insights

“No matter how much you try, you’re not your user. Every test or interview, I’m…

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Smriti Chawla

Smriti Chawla

8 Min Read

Better Image Selection Improves Conversion Rate by 40.18% for ExactTarget

Images engage people.They break the monotony of an all-text web page. And sometimes no words…

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Smriti Chawla

Smriti Chawla

4 Min Read

10 Quick Copy Tweaks for High-Converting Websites

Copy tweaks are the easiest of the lot. There’s usually no hassle of running to…

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Smriti Chawla

Smriti Chawla

10 Min Read

8 Landing Page Mistakes That Can Get You Fired If Your Boss Finds Out About Them

Landing pages are often made to send the most targeted traffic. This might be through…

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Smriti Chawla

Smriti Chawla

8 Min Read

Optimize Your Marketing Efforts with a Killer Value Proposition

Almost all of us have focused our conversion efforts to answer the most basic “What’s…

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Smriti Chawla

Smriti Chawla

10 Min Read

5 Design Principles To Instantly Boost The Conversion Rate Of Your Website

This post was updated on 14/10/2016. Please give it a read for fresh insights, new…

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Smriti Chawla

Smriti Chawla

6 Min Read

How to Write Compelling Landing Page Copy that Converts

What is it that makes the visitors brain tick? That makes them overcome that “browsing”…

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Smriti Chawla

Smriti Chawla

8 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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