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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Strategic marketing in action: how to integrate offline and online campaigns to maximize sales

Jeremy Reeves is a direct response freelance copywriter and marketing strategist who helps businesses uncover hidden assets, boost conversions and maximize profits. See how he can help grow your business at I’ve written several guest blog posts here on Visual Website Optimizer. So far, they’ve all dealt with unconventional tactics I’m using with my […]

Regarding EU cookie law: understanding its implications

A large number of Visual Website Optimizer’s customers are based out of Europe and given the EU Cookie law (EU Directive 2009/136/EC, PDF opens in new window) we’ve decided to write a clear guide to how Visual Website Optimizer uses cookies and how should you interpret / understand this direction (note: we recommend you to […]

Prominent price display increases leads generated by 100%

A fairly common decision faced by eCommerce website owners everywhere is whether or not to clearly display the prices of what they’re selling. Displaying the price (along with the product or service features) allows visitors to judge immediately whether they want to buy or not. From a usability standpoint, it’s a highly efficient process. However, […]

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