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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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A/B test shows how distractions hurt conversion rates

Visitors to websites are a lot like travelers on a journey. Some want to look around and explore a place (like tourists) while others have a specific destination in mind that they want to reach as quickly as possible without any trouble (like business travelers). Photo by Adam Jones Adding a conversion optimization twist to […]

How changing a single word increased click through rate by 161%

Veeam Software, an Elite VMware Technology Alliance partner and a Microsoft managed partner, develops products for virtual infrastructure management and data protection. Veeam is a multinational company with global headquarters in Baar, Switzerland that has more than 800 employees and 39,000 customers worldwide. They use Visual Website Optimizer to run optimization tests on their website […]

The non profit organizations that VWO proudly supports

Did you know that Wingify supports Non Profits by giving them preferential pricing on any of the VWO plans? If you didn’t then well, the fact is we do. Just like for any other endeavour, the web is an important medium of information dispersal, support, outreach and fund raising for non profits too. We make […]

The best Conversion Rate Optimization posts for August 2012

In June 2012, we curated a list of the best conversion optimization posts for that month. Continuing that feature (with a slight break in July), here’s the treasure trove of CRO insights and learnings from August, 2012. How to prepare your mind — and your team — for split-testing Arielle Patrice Scott, the Marketing Director […]

5 ways shopping cart security and suggestive aesthetics improve conversion rates

For many websites, getting visitors isn’t the hardest part; it’s turning those visitors into buyers that’s really challenging. And, while compelling copy, targeted marketing efforts, and product details all play a role in conversion, there are at least two other areas that greatly impact a website’s ability to sell: security and design. Both of these […]

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