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on Conversion Rate Optimization

A/B test shows how distractions hurt conversion rates

Visitors to websites are a lot like travelers on a journey. Some want to look around and explore a place (like tourists) while others have a specific destination in mind that they want to reach as quickly as possible without any trouble (like business travelers). Photo by Adam Jones Adding a conversion optimization twist to […]

How changing a single word increased click through rate by 161%

Veeam Software, an Elite VMware Technology Alliance partner and a Microsoft managed partner, develops products for virtual infrastructure management and data protection. Veeam is a multinational company with global headquarters in Baar, Switzerland that has more than 800 employees and 39,000 customers worldwide. They use Visual Website Optimizer to run optimization tests on their website […]

The best Conversion Rate Optimization posts for August 2012

In June 2012, we curated a list of the best conversion optimization posts for that month. Continuing that feature (with a slight break in July), here’s the treasure trove of CRO insights and learnings from August, 2012. How to prepare your mind — and your team — for split-testing Arielle Patrice Scott, the Marketing Director […]

5 ways shopping cart security and suggestive aesthetics improve conversion rates

For many websites, getting visitors isn’t the hardest part; it’s turning those visitors into buyers that’s really challenging. And, while compelling copy, targeted marketing efforts, and product details all play a role in conversion, there are at least two other areas that greatly impact a website’s ability to sell: security and design. Both of these […]

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