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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Ecommerce A/B testing: Larger product images increase sales by 9%

Today’s study is very useful for eCommerce companies. It shows why using larger product images on your category or product pages might be better than providing product information. Conversion rate optimization agency Optimics used Visual Website Optimizer to run an A/B test on the site of their client MALL.CZ. The company is the Czech Republic’s […]

A/B testing discount leads to 121% increase in revenue

Pricing is a tricky subject for even the most experienced marketing professionals. The inability to accurately predict how price changes will affect customer behavior makes them prime candidates for A/B testing. It is one “P” of your marketing mix that should rely on data as much as possible. Meebox provides web hosting and cloud hosting […]

Visual Website Optimizer now integrates with ClickTale

Being a young company, we know that focus is extremely important for Visual Website Optimizer. For that reason, the tool currently focuses primarily on A/B and Multivariate testing. While we’re always adding new features (Cross Browser Previews were rolled out last week to all our users and before that it was A/B testing for Mobile […]

Seven A/B testing mistakes you need to stop making in 2013

We’ve survived the annihilation predicted by the Mayans and made it into 2013. Ain’t that absolutely awesome? What isn’t so great is all those testing mistakes you’ve almost certainly made through 2012, mistakes (or bad practices) that were holding back your A/B testing and Conversion Rate Optimization efforts. For your benefit, here’s a quick recap […]

[New Feature] A/B testing for Mobile and Tablet websites

We’re mighty excited to announce  that Visual Website Optimizer now supports testing and optimization for mobile enabled and responsive websites. Just in time for the holidays shopping spree, subscribers of the VWO “Large Agency” plan and above can now optimize their mobile landing pages and websites just as they would do for their desktop visitors. Visual […]

The Best Conversion Optimization posts from October 2012

Continuing with our monthly digital curation of the best Conversion Rate Optimization posts, here’s the list for October 2012 in no particular order. If you feel there is something we missed out, please let us know to have it included and help other marketing professionals. How To Identify And Stop Emotion Based Conversion Killers – […]

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