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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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3 Smart Moves for eCommerce to Fuel Customer Engagement

It is not enough for eCommerce establishments to provide exceptional one-off experiences to their users. eCommerce enterprises have been increasingly working on improving customer engagement with a view to forming long-term and meaningful relationships. Gallup’s report on customer engagement 2014 states that fully engaged customers represent an average 23% premium in terms of share of […]

Resolving User Pain Points Across eCommerce Conversion Funnel

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double to $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get […]

A Holistic Customer Retention Plan for eCommerce

While eCommerce enterprises realize the impact of customer retention on revenue, there are a number of key challenges that keep them from holistically implementing customer retention strategies. One such challenge is the data complexity involved with calculating certain key metrics such as retention rate. As a result, businesses are making decisions per the metrics that […]

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