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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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A Cheat Sheet on Using Microsites To Build Traffic

Just a few years ago, microsites used to be the go-to channel for promotions, for many businesses. However, with the increasing popularity of (relatively) new, alternative channels such as social media and mobile, microsites have been sidelined a little. Still, there are situations where microsites can be your best bet as a marketing channel, to […]

Why Banner Blindness Shouldn’t Scare You

Let me present to you one of the most painful facts from the online advertising industry: Web users almost never look at anything that looks like an advertisement! In fact, they are more likely to survive a plane crash than click on a banner ad. As the Internet has evolved over time, web users have […]

Is Above-The-Fold Really Dead?

You must have heard the age-old saying, “Do not judge a book by its cover.” Well, it doesn’t quite apply to the World Wide Web. In fact, here the case is just the opposite. A study revealed that web users only take 50 milliseconds — or 0.05 seconds — to form an impression about a […]

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