So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking — almost on a whim. If your website has also been seeing a similar trend, then you are not alone. On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without […]
Posts By Mohita Nagpal
Reducing Choices on Landing Page Increased Revenue by 19%
This case study has been written by Carlos Romero of QualityTraffic.nl, a certified partner of VWO. The Company Pluimen.nl is a Dutch company that sells gift vouchers which can be redeemed for services such as sauna, paintball, dining, among other experiences. Pluimen uses its homepage as a landing page for people searching the term ‘gift voucher’ and […]
A/B Testing Image on Lead Generation Page Increased Conversions by 89%
Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. The Goal The website had a three-step registration process for home listings — Personal Information > Address > Finish. Towards the right, it had a ‘Need Help?’ section with the company phone number […]
An A/B Test That Will Shatter Your Notions About Privacy Policies
The most exciting A/B tests are the ones which bust myths, defy general best practices and make the jaw drop. The following case study is in the league of such intuition-defying A/B tests. The Company TheSolutionForDiabetes.com, as the name suggests, is a website that offers natural remedies for reversing diabetes. Among the various solutions it […]
How to Use Urgency and Scarcity Principles to Increase eCommerce Sales
Imagine there’s a cupcake fair in your community. You have your heart set on Red Velvet and there are two counters selling the same. Counter A has a animated bunch of customers digging into the cake and has a banner saying “last 20 pieces left” while Counter B adorns a deathly, almost funereal look. Which […]
14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce
This post was updated on 20/12/2016. Give it a fresh read for latest research and statististics. eCommerce bounce rate may sound like a familiar problem to many. Visitors land on your site, hang around for a few precious seconds and then bounce without visiting another page. The average bounce rate for eCommerce businesses in 2015 was […]
9 Irresistibly Smart Copywriting Examples for Better Conversions
I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard […]
Customer Review Widget Increased eCommerce Sales by 36%
FietsPunt.nl is a Dutch online biking solutions store. They sell everything from bicycle parts to accessories to cycling wear. Their homepage looks pretty impressive with shipping info and return policy right in the top banner. The problem Of all their pages, FietsPunt’s product pages had the highest bounce rate which was directly hurting their sales. The […]
13 Tips for Producing High-Converting Videos for Your Business
The statistics associated with online videos are fascinating. It has been proven that viewers retain 58% more of what they see versus what they read, online shoppers who see videos are 1.81x more likely to buy a product and a site is 53 times more likely to appear on page one of search results if it has a video. […]
Read it to Believe it — Addition of a Single Letter Increased Sales by 20%
Have you ever accidentally hit gold? Like you were trying to figure out how the slot machine works and surprised yourself by hitting the jackpot? Sounds too good to be true? Well, good things can happen when you split test. The following A/B test was conceived and made live by a conversion consultant while he was […]
