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on Conversion Rate Optimization

See How a Simple Paragraph Rewrite Increased Sales Leads by 150%

Arlington Plastics Machinery sells used plastic equipment and extruders. We recently ran an interesting A/B test which resulted in significant gains for us. This case study is about that test. We examined our most highly-trafficked pages and found that our inventory page was quite hard to use. It lists 119 subcategories of plastics machinery, which […]

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