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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Behavioral Targeting: the most underused technique in today’s marketing

We recently launched geo-behavioral targeting feature in Visual Website Optimizer. (We also launched usability testing module; our vision is to offer all tools and techniques a marketer would need for conversion rate optimization). People use A/B testing, multivariate testing, analytics and usability studies for improving sales and conversions. However, I feel behavioral targeting is massively […]

3 Key Metrics of Conversion Rate Optimization

This is a guest post from Jeremy Reeves, who is a freelance copywriter obsessed with split testing everything from emails, to landing pages, salesletters and upsell processes. You can find more information about Jeremy’s split-testing services. Conversion rates are great. They’re easy to track and can give you a lot of data. If your conversion rates are going […]

Tutorial: managing A/B testing efforts in a (big) team

Visual Website Optimizer is used by all sorts of organizations, from one person team to multiple product departments in a large organization. When multiple people are working on multiple different A/B (or multivariate) tests, managing them properly becomes a requirement. Without proper management of your A/B testing efforts, you may run into following issues: Duplication […]

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