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on Conversion Rate Optimization

Behavioral Targeting: the most underused technique in today’s marketing

We recently launched geo-behavioral targeting feature in Visual Website Optimizer. (We also launched usability testing module; our vision is to offer all tools and techniques a marketer would need for conversion rate optimization). People use A/B testing, multivariate testing, analytics and usability studies for improving sales and conversions. However, I feel behavioral targeting is massively […]

Do long-form sales letters still work? Even for “Professional” businesses and startups?

This is a guest post by Jeremy Reeves, who is a direct response freelance copywriter and conversion rate optimization specialist who helps businesses uncover hidden assets, boost conversions and maximize profits. See how he can help grow your business at www.JeremyReeves.com Depending on how long you’ve been a subscriber to Visual Website Optimizer blog, you […]

Coaxing out every possible dollar: a “Pricing Page” test you can launch today

Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the writer of the copywriting-for-startups ebook series Copy Hackers (CopyHackers.com). Follow her on Twitter @copyhackers. Okay, so here’s something most web copywriters won’t tell you: copy can only do so much. Even really amazing copy – like stop-in-your-tracks headlines, clear value […]

3 Key Metrics of Conversion Rate Optimization

This is a guest post from Jeremy Reeves, who is a freelance copywriter obsessed with split testing everything from emails, to landing pages, salesletters and upsell processes. You can find more information about Jeremy’s split-testing services. Conversion rates are great. They’re easy to track and can give you a lot of data. If your conversion rates are going […]

Tutorial: managing A/B testing efforts in a (big) team

Visual Website Optimizer is used by all sorts of organizations, from one person team to multiple product departments in a large organization. When multiple people are working on multiple different A/B (or multivariate) tests, managing them properly becomes a requirement. Without proper management of your A/B testing efforts, you may run into following issues: Duplication […]

VisitNorway.com’s adventures in the A/B Testing land

This case study was first published by VisitNorway.org, which is one of our customers. They have shared their experience of performing A/B tests on their website. The original blog post was in Norwegian and we translated it into English and are reproducing the same below. We are constantly striving to improve Visitnorway.com, and we have […]

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