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Why Multi-armed Bandit Algorithm is Not “Better” than A/B Testing

  Recently, there has been a lot of interest in a new, alternative approach to…

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Paras Chopra

Paras Chopra

8 Min Read

Behavioral Targeting: the most underused technique in today’s marketing

We recently launched geo-behavioral targeting feature in Visual Website Optimizer. (We also launched usability testing…

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Paras Chopra

Paras Chopra

6 Min Read

Do long-form sales letters still work? Even for “Professional” businesses and startups?

This is a guest post by Jeremy Reeves, who is a direct response freelance copywriter…

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Paras Chopra

Paras Chopra

8 Min Read

Coaxing out every possible dollar: a “Pricing Page” test you can launch today

Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the…

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Paras Chopra

Paras Chopra

9 Min Read

3 Key Metrics of Conversion Rate Optimization

This is a guest post from Jeremy Reeves, who is a freelance copywriter obsessed with split testing…

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Paras Chopra

Paras Chopra

6 Min Read

Tutorial: managing A/B testing efforts in a (big) team

Visual Website Optimizer is used by all sorts of organizations, from one person team to…

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Paras Chopra

Paras Chopra

5 Min Read

Faster Website Loading: Visual Website Optimizer Asynchronous Code Snippet Is Live

Any (synchronous) external or 3rd party JavaScript code you add on your website has potential…

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Paras Chopra

Paras Chopra

4 Min Read

9 award winning A/B and multivariate tests

WhichTestWon.com is an excellent website that features a new A/B test case study every week.…

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Paras Chopra

Paras Chopra

2 Min Read

A/B Testing your way into a great product launch

Josh Ledgard is the co-founder of KickoffLabs. He knows a thing or two about what it…

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Paras Chopra

Paras Chopra

5 Min Read
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Shanaz from VWO

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