VWO Logo
Like this post?
Read our in-depth guide to A/B Testing
Share this post
2 Min Read

Archive A/B test results by automatically generating screenshots of variations

placeholder
Paras Chopra
Founder and Chairman of Wingify.

A multivariate or A/B test doesn’t end when you stop it. It is important to retain the test if you decide to revisit it later. A good archive of past tests is a powerful information repository; an organization should know what it had previously tested and what the results were. The knowledge derived from previous tests can be of great use in deciding what to test in future. For any A/B or multivariate test, you should aim to record the following before completely stopping it:

  • Original hypothesis of the test
  • Test Results
  • Discussion about test results
  • Screenshots of variations that were tested

You will thank yourself for recording these four pieces of information. Nothing can be more frustrating than trying to figure out what exactly did you test a month ago! Fortunately, with VWO, this process is mostly automatic. It always retains the test results and the only manual part, of course, is that you need to write down your thoughts in the Test Notes section.

New Feature: automatically generate screenshots of test variations

Earlier you had to depend on preview feature to see what did you test in previous tests. The preview feature will only work perfectly (and show original variations) if your test page didn’t change. But that is seldom true! (In fact, after a successful test, you will change your test page).

Now, the new feature allows you to automatically generate full-page screenshots of variations and then those screenshots are stored on our servers so that you can revisit what you were testing any time in future. In the preview screen, here is how you take the screenshots:

The screenshots will also be automatically generated when you stop the test, so there is no need to manually do it. Thanks to this VWO’s new feature, now you never have to worry about remembering what were you exactly testing last month!

We hope this new feature helps you in archiving your A/B and multivariate tests. We have been thinking of extending this feature by including tiny thumbnails within VWO reports and also in future these screenshots will be used while generating a PDF report! Your feedback and feature suggestions on screenshot feature will be great.

More from VWO

Email Marketing 101: Optimizing For Higher Conversions

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps…

Read More
Nelly M.

Nelly M.

8 Min Read

Seven A/B testing mistakes you need to stop making in 2013

We’ve survived the annihilation predicted by the Mayans and made it into 2013. Ain’t that…

Read More
Siddharth Deswal

Siddharth Deswal

5 Min Read

Using Personalization To Increase AOV And Conversion Rates

Dear |FNAME|, As a valued customer, we’d like to… For many eCommerce companies, the first…

Read More
Sarah Chambers

Sarah Chambers

8 Min Read
>
Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail