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on Conversion Rate Optimization

Why Businesses Are Not Satisfied With Their Conversion Rates?

A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates. Read the following observations related to website data: Your website is turning your visitors away, and you don’t know why. You are experiencing low visitor engagement on your website. High bounce rate and low conversion rate are your major […]

Content Marketer’s Guide to Conversion Rate Optimization

Your website is your number one tool for lead generation and likely your number one customer acquisition tool as well. An appealing site that catches your visitor’s eye is great, but what if that traffic is making zero impact on your bottom line? It’s a common problem. In fact, the global eCommerce conversion rate in […]

How To Optimize Conversion Rate On Website Templates

The huge number of website templates available today has made it easier than ever to launch a professional-looking website—whether or not you know how to code. Besides representing an easy, useful starting point, templates are more cost-effective than contracting with a designer (which can cost $10,000+). They also let business owners leverage established design patterns […]

VWO Research – eCommerce Consumer Survey Report 2017

With advancements in technology, the eCommerce sector has seen a major shift in its strategies over the years. As an eCommerce business, you may be facing many challenges, owing to these shifting paradigms. Whether it is fighting the competition, reducing cart abandonment, or dealing with multiple sellers, the challenges can be multifaceted. In this report, […]

How Indian Brands Drive Conversions On Independence Day

The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities. For marketers, the opportunity to leverage spirit of Independence translates into consumers’ buying decision for marketers. In India, especially during major festivals and occasions like Independence […]

Sort and Measure Method: Doing User Research from Product Reviews for eCommerce A/B Tests

 Note: This is a guest article written by Devesh Khanal, Founder of Growthrock.co. Any and all opinions expressed in the post are Devesh’s. It’s well established now that elite conversion optimization firms and experts do extensive user research to generate high-quality test ideas. Without this research, companies will resort to just “gut instinct” and guesses, […]

How Kula Partners Followed A Structured Conversion Optimization Process Using VWO

The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. […]

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