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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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How De Nieuwe Zaak Improved Productivity Using The VWO API

About De Nieuwe Zaak De Nieuwe Zaak is a leading full-service digital agency based in Zwolle, Netherlands. With a team of over 90 experts, they provide innovative, high-quality digital commerce solutions for retailers, wholesalers, and brands alike. They have been using VWO since 2012 to conduct A/B tests and optimize websites for many of their […]

Results From Our Latest A/B Test: Here’s The New VWO Logo!

Over the past 8 years, we’ve made some key (and some minor) changes to the look and feel of our brand. Around this time last year, we revamped our website for the launch of VWO Conversion Optimization Platform™. As an organization that thrives on a culture of experimentation, we are always looking into data to […]

CMOs are Becoming CROs: How to Integrate Marketing and Sales to Actually Drive Revenue

Note: This is a guest article written by David Zheng, the Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire.Any and all opinions expressed in the post are David’s. Marketing and sales teams have a reputation for rivalry. Although they work toward the same outcome, each has a different approach. As Chip Doyle once pointed out, marketing wants […]

VWO Partners With HubSpot To Create An 8-Week CRO Planner

It’s 2018, and CRO isn’t just a buzzword anymore! Over the past decade, savvy businesses have been growing by not only investing in traffic acquisition strategies, but also ensuring that visitors to their website are converting into customers. At VWO, we understand how daunting and time-consuming CRO can seem, so we joined hands with HubSpot […]

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